iRubric: Analyzing an Advertisement and Creating a New One rubric

The analysis of the original
advertisement is well written
and demonstrates a thorough
understanding of persuasive
elements including purpose,
target audience, persuasive
techniques, and effect.

The analysis of the
original advertisement
demonstrates an
understanding of
persuasive elements
including purpose, target
audience, persuasive
techniques, and effect.

The analysis of the original
advertisement does not
show a clear understanding
of persuasive elements
including purpose, target
audience, persuasive
techniques, and/or effect.

The reflection demonstrates a
sophisticated understanding
of the relationship between
advertising content and
the intended audience.
An insightful comparison
between old and new ads
demonstrates the writer’s
understanding of this
relationship.

The reflection demonstrates
an understanding of the
relationship between
advertising content and
the intended audience.
A comparison between
the old and new ads
demonstrates the writer’s
understanding of this
relationship.

The reflection does not
adequately demonstrate
an understanding of the
relationship between
advertising content and
the intended audience. A
comparison between the
old and new ads is vague or
irrelevant.

There is extensive evidence
of each stage in the writing
process.

There is evidence of
each stage in the writing
process.

The texts demonstrate little
or no evidence of the stages
of the writing process.