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Print Advertisement
Marketing (Print Advertisement)
You must create a print advertisement for a new or improved product for your peer group.
Rubric Code:
X42239
By
perezm
Ready to use
Public Rubric
Subject:
Vocational
Type:
Presentation
Grade Levels:
(none)
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Desktop Mode
Mobile Mode
Print Advertisement
1 pts
2 pts
3 pts
4
4 pts
Style
1
Word choice is too simple or repetitive.
2
Word choice is mostly engaging. You have some variety in the style of ad.
3
Word choice is engaging and you have a distinctive writer's voice.
4
Writing is engaging and shows an outstanding writer's voice.
Mechanics
1
Some of your errors in punctuation and grammar make your meaning unclear. Advertisement lacks clarity.
2
You have generally correct mechanics. Your errors don't interfere with your meaning.
3
You have consistent control of conventions.
4
You have full control of conventions.
Layout
1
Includes no colour and/or inefficient use of space. Ad is confusing. Slogan and logo are lacking.
2
Includes some colour but overall poor organization. Poor slogan and or logo,
3
Good use of colour and space. Ad is well organized. Effective slogan and logo.
4
Excellent use of colour and space. Excellent organization. Excellent slogan and logo.
Message
1
Ad is neither suitable nor relevant for the target audience.
2
Ad is somewhat suitable and relevant for the targeted audience.
3
Ad is mostly suitable and relevant for the target audience.
4
Ad is completely suitable and relevant for the target audience.
Use of strategies
1
No use of strategies learned in class to persuade consumers.
2
Some use of strategies used in class to persudae consumers.
3
Considerable use of strategies used in class to persudae consumers.
4
Thorough use of strategies used in class to persudae consumers.
Subjects:
English
Vocational
Types:
Presentation
Writing
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