iRubric: Print Advertisement rubric

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Print Advertisement Marketing (Print Advertisement) You must create a print advertisement for a new or improved product for your peer group. Rubric Code: X42239 By perezm Ready to use Public Rubric Subject: Vocational Type: Presentation Grade Levels: (none)

Print Advertisement
	1 pts	2 pts	3 pts	4 4 pts
Style	1 Word choice is too simple or repetitive.	2 Word choice is mostly engaging. You have some variety in the style of ad.	3 Word choice is engaging and you have a distinctive writer's voice.	4 Writing is engaging and shows an outstanding writer's voice.
Mechanics	1 Some of your errors in punctuation and grammar make your meaning unclear. Advertisement lacks clarity.	2 You have generally correct mechanics. Your errors don't interfere with your meaning.	3 You have consistent control of conventions.	4 You have full control of conventions.
Layout	1 Includes no colour and/or inefficient use of space. Ad is confusing. Slogan and logo are lacking.	2 Includes some colour but overall poor organization. Poor slogan and or logo,	3 Good use of colour and space. Ad is well organized. Effective slogan and logo.	4 Excellent use of colour and space. Excellent organization. Excellent slogan and logo.
Message	1 Ad is neither suitable nor relevant for the target audience.	2 Ad is somewhat suitable and relevant for the targeted audience.	3 Ad is mostly suitable and relevant for the target audience.	4 Ad is completely suitable and relevant for the target audience.
Use of strategies	1 No use of strategies learned in class to persuade consumers.	2 Some use of strategies used in class to persudae consumers.	3 Considerable use of strategies used in class to persudae consumers.	4 Thorough use of strategies used in class to persudae consumers.