iRubric: Keyword Research Document rubric

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Keyword Research Document Digital Analytics Plan Rubric Code: X2XX2XX By mhabib Ready to use Public Rubric Subject: Business Type: Assessment Grade Levels: Undergraduate, Graduate

Keyword Research Document
	Does not Meet Expectations 1 pts	Meets Excpetations 2 pts	Exceeds Expecations 3 pts
Language Quality of the Document
Plan Organization 1 pts	Does not Meet Expectations Document did not include the three sections (Executive Summary, Keywords, and Key Metrics)	Meets Excpetations Plan included two sections (Keywords, Key Metrics)	Exceeds Expecations In addition to the two sections, learner included an executive summary in the beginning of the Document
Document Language Clarity 1 pts	Does not Meet Expectations Document language was not clear and included many spelling and grammatical mistakes. SEO terminology was not used correctly.	Meets Excpetations Document language was clear with few spelling and grammatical mistakes. Some SEO terminologies were used.	Exceeds Expecations Document language was clear with no spelling or grammatical mistakes. SEO terminologies were used appropriately when needed.
Plan Executive Summary (or key take aways) 1 pts	Does not Meet Expectations Learner did not include an executive summary at the beginning.	Meets Excpetations Learner included a very brief executive summary of the report that reflects some of the key take away.	Exceeds Expecations Learner included a well-written executive summary of the report which tackles all the important take away points.
Technical Quality of The Plan
Relevance of Keywords 1 pts How relevent was the selected keywords?	Does not Meet Expectations No keywords were selected	Meets Excpetations Some keywords were selected, but they were not relevant to the business	Exceeds Expecations All keywords that were selected were relevant to the business
Specificity of Keywords 1 pts How specific was the selected key words?	Does not Meet Expectations No keywords were selected	Meets Excpetations Some key words were selected, but they were not specific to the target audience	Exceeds Expecations All selected keywords were very specific to the target audience
Search Volume 1 pts How Relevent was the search volume to the target locations?	Does not Meet Expectations Search Volume was not addressed in the document	Meets Excpetations Search volume was addressed, but it was not related to the targeted locatation	Exceeds Expecations Search volume was addressed and it was related to the targeted locatation
Key Metrics 1 pts Were Competition Data and Quality Score metrics mentioned?	Does not Meet Expectations Document did not address these metrics	Meets Excpetations Document addressed one of these metrics	Exceeds Expecations Document Addressed both Competition data and Quality Score