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iRubric: Bias in Media and Advertising rubric

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Bias in Media and Advertising 
Digital Presentation to showcase knowledge of fact/bias, media techniques, & communication-
Rubric Code: WXX9B34
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Digital Presentation
  Below Basic

5.25 pts

Basic

11.25 pts

Proficient

21.25 pts

Advanced

31.25 pts

Subject Knowledge

Below Basic

Students do not have grasp of information; students cannot answer questions about subject.
Basic

Students are uncomfortable with information and are able to answer only rudimentary questions.
Proficient

Students are at ease with expected answers to all questions, but need to elaborate.
Advanced

Students demonstrate full knowledge (more than required) by answering all class questions with detailed explanations.
Analysis/Interpretation

Below Basic

Students do not effectively analyze and interpret their topic.
Basic

Students do not demonstrate an understanding of the the topic.
Proficient

Students are comfortable presenting to the audience the analysis and interpretation of the topic but need to elaborate.
Advanced

Students provides an in-depth analysis and interpretation. Students provide other points of view. Students supplement interpretation with resources.
Rhetorical Devices

Below Basic

Few if any rhetorical devices or logical fallacies were mentioned.
Basic

Rhetorical techniques or logical fallacies are mentioned but no analysis is present.
Proficient

Rhetorical techniques and logical fallacies are mentioned and analyzed, but the analysis is superficial.
Advanced

Rhetorical technique and logical fallacies are identified, interpreted, and discussed throughout the digital presentation. Examples are provided.
Organization of Digital Pres.

Below Basic

Digital Presentation is a series of unrelated clips; may be silly or project not taken seriously.
Basic

Students take project seriously but information may be organized in a way that makes the digital presentation difficult to understand.
Proficient

Material is well organized. Some photos/clips may be loosely related to topic.
Advanced

Material is well organized and all portions make sense with the topic.
Overall Presentation/Audience

Below Basic

There are many problems with the digital presentation that distract from its effectiveness. Problems may include sound issues, poor information, not enough pictures, too brief, etc.
Basic

There are some problems but overall the digital presentation is able to communicate about the issue.
Proficient

Any problems are so minimal that they don't distract from the effectiveness of the message.
Advanced

Presentation is well edited and free of errors or problems.
Organization & Purpose

Below Basic

Audience cannot understand presentation because there is no sequence of information.
Basic

Audience has difficulty following presentation because students jump around.
Proficient

Students present information in logical sequence which audience can follow.
Advanced

Students present information in logical, interesting sequence which audience can follow.
Sources

Below Basic

Not all ideas are properly cited and recorded on a Works Cited page or slide OR there are many errors with citing or WC page.
Basic

Resources have been used (MLA format) but there is a lack of support for many ideas. All outside ideas are given credit. A works cited slide with minimal errors concludes the digital presentation or a separate WC page is included.
Proficient

Resources have been used and cited correctly using MLA format, but there is a need for more supports to get make your ideas believable. All outside ideas are given credit. A works cited slide with minimal errors concludes the digital presentation or a separate WC page is included.
Advanced

Ample sources have been used and cited correctly using MLA format & all outside ideas are given credit. A works cited slide concludes the digital presentation or a separate WC page is included.
Pictures/video

Below Basic

Pictures/ video are blurry and detract from the digital presentation . OR too few pictures/videos to send the appropriate message.
Basic

Pictures/video are clear but do not have much to do with the topic of the digital presentation.
Proficient

Pictures and video are well suited to the topic. Some may be slightly blurry or out of focus but most are clear and easily visible.
Advanced

Pictures and video are well suited to the topic. All are clear and easily visible.



Keywords:
  • fact, bias, media techniques, communication, digital presentation, presentation







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