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iRubric: Media Kit (50 pts.) rubric
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Media Kit (50 pts.)
Evaluation of the end-of-semester media kit for an undergraduate Public Relations course
Rubric Code:
WXWWC4
By
bnixon
Ready to use
Public Rubric
Subject:
Communication
Type:
Project
Grade Levels:
Undergraduate
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Media Kit
Enter rubric description
WOW!
50 pts
GOOD
42 pts
ADEQUATE
37 pts
MISSING
0 pts
Appearance of Kit
20 %
WOW!
Extremely professional appearance to the media kit (both the folder/notebook and the elements themselves)
GOOD
ADEQUATE
MISSING
Unprofessional looking . . . looked like a school assignment
Elements Rationale
20 %
WOW!
Included your compelling rationale for choosing the elements you did for the media kit
GOOD
Adequate rationale
ADEQUATE
Weak rationale
MISSING
No rationale
Media Outlet Rationale
20 %
WOW!
Included your compelling rationale for choosing the specific media outlet that will be the recipient of your kit.
GOOD
Adequate rationale
ADEQUATE
Weak rationale
MISSING
No rationale for sending kit to a specific media outlet (or the rationale discussed sending the kit somewhere other than to the media)
Kit Elements
40 %
WOW!
All of the kit's elements conform to relevant guidelines for the assignments (as described in previous rubrics). No AP or grammar/spelling errors.
GOOD
All of the kit's elements conform to relevant guidelines for the assignments (as described in previous rubrics). One AP or grammar/spelling error.
ADEQUATE
All of the kit's elements conform to relevant guidelines for the assignments (as described in previous rubrics). Two AP or grammar/spelling errors.
MISSING
Either the kit's elements do not conform to relevant guidelines for the assignments (as described in previous rubrics) OR there are three or more AP or grammar/spelling errors.
Keywords:
public relations journalism media
Subjects:
Communication
Types:
Project
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