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iRubric: Advertisement Pitch Rubric
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Advertisement Pitch Rubric
Solution/Prototype Pitch Rubric
Rubric Code:
WX7BCX5
By
rwgoff
Ready to use
Public Rubric
Subject:
Social Sciences
Type:
Presentation
Grade Levels:
9-12
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Solution/Prototype Pitch
Beginning
1 pts
Progressing
2 pts
Proficient
3 pts
Expert
4 pts
Strategy x1
Beginning
Little evidence of a strategy
Progressing
Some evidence of a strategy
Proficient
Strategy was utilized, but multiple questions remain for effectiveness
Expert
Good use of an advertising strategy is apparent to the listener.
Target audience/persuasion x3
Beginning
-It was unclear who your audience was.
-Nothing about the advertisement was convincing or useful for selling your product.
-No evident use of any persuasive appeal
Progressing
-Your advertisement did not connect with your intended audience.
-Very little of the advertisement was convincing to buy your product.
-Some evidence of a persuasive appeal
Proficient
-Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product.
-Persuasive appeal was apparent
Expert
It was very clear who your audience was.
-You connected well with your audience and provided a convincing argument as to why they should purchase your product.
-Strong use of a persuasive appeal
Creativity x2
Beginning
There was no relevance between the product and the creativity. No new product was created.
Progressing
There was little relevance between the product and the creativity. Product had minor adjustments to an existing product.
Proficient
Creativity was average, related to the product. Project had major adjustments to an existing product.
Expert
There was above average creativity and thought put into the product. Product exhibited a brand new concept, design, and usage.
Final Presentation x3
Beginning
-The final product was unorganized, messy, and was not suitable for this task.
Progressing
-The final presentation was average with little effort put into the design of the product or advertisement.
Proficient
-The final presentation was above average with more than average effort demonstrated in the final product.
Expert
-The final production was a great example of a successful advertisement for your product.
Delivery x2
Beginning
-The presentation was ineffective. You spoke too quickly, slowly and did not present all the parts of the project.
Progressing
- you spoke too fast and lacked confidence.
- not very persuasive
Proficient
-you spoke clearly most of the time and tried hard to persuade
Expert
- you spoke clearly and persuasively with enthusiasm.
Subjects:
English
Social Sciences
Vocational
Types:
Project
Presentation
Assessment
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