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iRubric: Creating and Marketing a Product rubric

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Creating and Marketing a Product 
Create an unique product, 30-second commercial, and a printed ad.
Rubric Code: WX493XB
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Product Creation and Marketing
Enter rubric description
  Good

20 pts

Fair

17 pts

Poor

15 pts

Product

Unique/original in creation

Good

Product is very unique
Fair

Product contains some creativity
Poor

Product contains little originality
Product Name

Product name is original

Good

Name is original and describes the product
Fair

Name somewhat describes the product
Poor

Name does not create excitement
Product Presentation

Product appearance

Good

Final product looks great, you would purchase it in a retail setting
Fair

Final product has the look of something created professionally, needs some work
Poor

Final product not produced, or poorly done
Product Logo

Printed Logo for Product

Good

Logo is unique and flows with the product/company name
Fair

Logo does not match the product OR the company name is absent
Poor

Logo does not match the product and the company name is missing OR Logo is copied/pasted from an existing logo.
Time Management

Student(s) use of time

Good

Student(s) utilized time wisely; product, presentation, logo and other components were submitted on time
Fair

Student(s) did not use time wisely OR some components were submitted late; at least one component of the project was submitted late.
Poor

Student(s) wasted a lot of time and/or was disruptive to others throughout the project




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