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iRubric: Health Communication Campaign rubric
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Health Communication Campaign
Health Communication Campaign 2015CBL
Rubric Code:
WX3BA8W
By
aks005
Ready to use
Public Rubric
Subject:
Communication
Type:
Project
Grade Levels:
Undergraduate
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Health Comm Campaign
Incomplete
0 pts
Poor
1 pts
Needs Improvement
2 pts
Good
3 pts
Excellent
4 pts
Campaign Theme (Group)
Incomplete
Clear campaign theme not present.
Poor
Campaign theme showed little evidence of planning or effort.
Needs Improvement
Campaign theme showed lack of planning
Did not express overall concepts of campaign.
Good
Campaign theme showed above average creativity.
Overall concept was fairly well expressed throughout the campaign.
Excellent
Campaign theme showed excellent creativity and planning.
Overall concept was clearly expressed throughout the campaign.
Target Audience (Group)
Incomplete
It was unclear who target audience was.
Poor
Little about campaign materials were convincing or useful for the implied target audience.
Needs Improvement
Campaign appeared to have only adequate understanding of target audience.
Materials did not connect with audience.
Good
Campaign shows above average understanding of target audience.
Materials were somewhat convincing.
Excellent
Very clear who target audience is.
Campaign connected well with target audience and was convincing.
Campaign Execution (Group)
Incomplete
Campaign shows little evidence that appropriate media and/or messages were chosen, given the stated target audience.
Poor
Campaign seems
weak in the media chosen and/or creativity. Media and/or messages do not seem logical choices for target audience.
Needs Improvement
Campaign is composed of somewhat creative concepts and/or expressed through media and messages that might reach target audience.
Good
Campaign is composed of original, creative concepts expressed through media and messages that might reach target audience.
Excellent
Campaign is composed of original, creative designs using appropriate media to reach target audience.
Visual Appeal (Group)
Incomplete
The visual design of the overall campaign was unimaginative and inconsistent.
Poor
The visual appeal of the overall campaign was somewhat imaginative but clearly inconsistent.
Needs Improvement
The visual design of the overall campaign was somewhat imaginative and consistent.
Good
The visual design of the campaign demonstrated creativity and consistency expected.
Excellent
The visual design of the campaign exceeded expectations in terms of visual design and consistency.
Mechanics/Grammar/Sources (Group)
Incomplete
The project was incomplete or poorly executed.
Poor
The project demonstrated a lack of consideration for mechanics, had serious grammar issues, and/or did not use adequate or appropriately cited sources.
Needs Improvement
The project was adequately prepared with some attention paid to design, layout, neatness, grammar, and sources.
Good
The project was above average in terms of design, layout, and neatness. Minor issues with grammar. Adequate sources used and cited appropriately.
Excellent
The project was exceptionally attractive in terms of design, layout, neatness, mechanics and grammar. Information well supported with appropriately cited sources.
Consistency (Group)
Incomplete
The final project lacked any consistency.
Poor
Most teams failed to adhere to a consistent theme and message that created an overall cohesiveness in the final product.
Needs Improvement
Some teams failed to fully adhere to a consistent theme and message that created an overall cohesiveness in the final product.
Good
Each team generally adhered to a consistent theme and message that created an overall cohesiveness in the final product.
Excellent
Each team adhered to a consistent theme and message that created an overall cohesiveness in the final product.
Met Deadlines (Group)
Incomplete
Project team failed to complete assignment on time.
Poor
Needs Improvement
Project team barely completed assignment on time, not leaving room for error and did not meet all of the project deadlines.
Good
Excellent
Project team completed assignment well in advance of deadlines to account for any potential issue and developed a realistic timeline for execution of the project.
Resourcefulness (Group)
Incomplete
Project team failed to capitalize on available resources to complete the project.
Poor
Needs Improvement
Project team capitalized on some available resources to complete the project.
Good
Excellent
Project team effectively capitalized on all available resources to complete the project.
Event Participation (Individual)
Incomplete
Group member did not attend required events.
Poor
Needs Improvement
Group member was present during part, not all of the required events.
Good
Excellent
Group member was present during screening event and/or other relevant project events.
Workload (Individual)
Incomplete
Group member did not complete a workload proportionate to their share.
Poor
Needs Improvement
Group member completed some of the workload for the project but was slightly below average.
Good
Excellent
Group member consistently completed work to advance group goal.
Subjects:
Communication
Types:
Project
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