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iRubric: Flyer Rubric (worth 50 points)
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Flyer Rubric (worth 50 points)
Flyer Rubric
This is a rubric for grading a flyer distributed for a public relations course.
Rubric Code:
WC58W
By
bnixon
Ready to use
Public Rubric
Subject:
Communication
Type:
Project
Grade Levels:
Undergraduate
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Desktop Mode
Mobile Mode
Category
EXCELLENT!
50 pts
NICE JOB
42.5 pts
WOULD BE GOOD WITH SOME MORE WORK
37.5 pts
EWWWW
1 pts
Organization
15 %
EXCELLENT!
Layout is logical and appealing; An obvious focal point or attention grabber is apparent
NICE JOB
Layout is organized; White space used appropriately
WOULD BE GOOD WITH SOME MORE WORK
Layout is haphazard; Not enough white space
EWWWW
Layout is confusing;
Attractiveness
20 %
EXCELLENT!
Text fonts and sizes are well chosen; exceptionally attractive formatting and easy to read
NICE JOB
Text fonts and sizes are readable; attractive formatting
WOULD BE GOOD WITH SOME MORE WORK
Text fonts and sizes may cause distraction; unattractive formatting
EWWWW
Text fonts and sizes make the flyer difficult to read; distracting and unattractive formatting
Content
20 %
EXCELLENT!
The reader knows the purpose of the flyer
NICE JOB
Flyer contains several details and is mostly complete
WOULD BE GOOD WITH SOME MORE WORK
Flyer contains some of the details
EWWWW
Flyer contains very few, if any, details
Graphics
15 %
EXCELLENT!
Graphics go well with the text and there is a good mix of text and graphics
NICE JOB
Graphics go well with the text but there are so many that they distract from the text
WOULD BE GOOD WITH SOME MORE WORK
Graphics go well with the text but there are too few and the flyer seems "text heavy"
EWWWW
Graphics do not go with the accompanying text or appear to be randomly chosen
Spelling/Proofreading
15 %
EXCELLENT!
No errors are evident after proofreading
NICE JOB
No more than 1 error is evident after proofreading
WOULD BE GOOD WITH SOME MORE WORK
No more than 2 errors are evident after proofreading
EWWWW
More than 3 errors are noted
Rationale, Budget & Distribution
15 %
EXCELLENT!
Includes your rationale for the flyer design (including your choice of paper, ink and printing method); Budget info (including number to be printed, cost per flyer and overall cost); Distribution method and locations
NICE JOB
Includes a majority of the required elements, but missing some of the details
WOULD BE GOOD WITH SOME MORE WORK
EWWWW
Required elements omitted
Keywords:
brochure
Subjects:
Communication
Computers
Dance
Types:
Project
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