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iRubric: Creative Advertising Portfolio rubric
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Creative Advertising Portfolio
Digital Media Design Portfolio
Student develops their own plan and produces a digital media design portfolio of Photoshop artworks
Rubric Code:
WA62X2
By
adavison
Ready to use
Public Rubric
Subject:
Arts and Design
Type:
Project
Grade Levels:
Graduate
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Design Project Outcomes
Below
5 pts
Almost Meeting
10 pts
Meeting
15 pts
Above
20 pts
Design & Concepts
Below
The portfolio shows little evidence of understanding the concepts and instructions.
The student is unclear in their thinking and doesn't fully demonstrate using the elements and principles of creative advertising.
Almost Meeting
The portfolio is planned adequately; understanding of some concepts and instructions demonstrated.
The student shows little concept of the principles and elements of creative advertising.
Meeting
The portfolio is planned carefully; understanding of most concepts and instructions is demonstrated.
The student shows some understanding , and use of the elements and principles of creative advertising.
Above
The portfolio is planned carefully; understanding of all concepts and instructions is clearly demonstrated.
The student shows complete understanding , and use of the elements and principles of creative advertising.
Content
Below
Presentation contains fewer than three advertising concepts. No sport-specific concept is included. Venn diagram is poor quality or missing.
Almost Meeting
Three advertising concepts are included in the presentation, but presentation is missing either one sport-specific concept or an accurate and complete Venn diagram.
Meeting
Three-four advertising concepts, including one sport-specific concept, are included in the presentation. Venn diagram is accurate and complete.
Above
Five advertising concepts, including one sport-specific concept, are included in the presentation. Venn diagram is accurate and complete.
Creativity & Organization
Below
The presentation demonstrates little creative expression or organization.
Almost Meeting
The presentation demonstrates an average amount of creative expression and organization.
Meeting
The presentation demonstrates some creative expression and organization.
Above
The presentation demonstrates creative expression and outstanding organization.
Summary Statement Content
Below
Content is incomplete. Major points are not clear and/or persuasive.
Almost Meeting
Content is not comprehensive. Major points are addressed, but not well supported. Content is inconsistent with regard to purpose and clarity of thought.
Meeting
Content is comprehensive, but not persuasive. Major points are addressed, but not consistently supported. Purpose and/or clarity of thought are inconsistent.
Above
Content is comprehensive, accurate, and persuasive. Major points are stated clearly and are well supported. Content and purpose of the writing are clear.
Format & language
Below
Paper lacks many elements of correct APA formatting. Paper contains numerous grammatical, punctuation, and spelling errors. Paper is inadequate in length.
Almost Meeting
Paper follows most guidelines for correct APA formatting. Paper contains few grammatical, punctuation, or spelling errors. Language lacks clarity. Paper is inadequate in length.
Meeting
Paper follows most guidelines for correct APA formatting; OR, paper contains few grammatical, punctuation, or spelling errors. Language lacks clarity; OR paper is inadequate in length.
Above
Paper follows designated APA guidelines. Rules of grammar, usage, and punctuation are followed; spelling is correct. Language is clear and precise. Paper is appropriate length.
Keywords:
digital media design portfolio
Subjects:
Arts and Design
Types:
Project
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