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iRubric: Creative Advertising Portfolio rubric

iRubric: Creative Advertising Portfolio rubric

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Creative Advertising Portfolio 
Digital Media Design Portfolio
Student develops their own plan and produces a digital media design portfolio of Photoshop artworks
Rubric Code: WA62X2
By adavison
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: Graduate

Powered by iRubric Design Project Outcomes
  Below

5 pts

Almost Meeting

10 pts

Meeting

15 pts

Above

20 pts

Design & Concepts

Below

The portfolio shows little evidence of understanding the concepts and instructions.
The student is unclear in their thinking and doesn't fully demonstrate using the elements and principles of creative advertising.
Almost Meeting

The portfolio is planned adequately; understanding of some concepts and instructions demonstrated.
The student shows little concept of the principles and elements of creative advertising.
Meeting

The portfolio is planned carefully; understanding of most concepts and instructions is demonstrated.
The student shows some understanding , and use of the elements and principles of creative advertising.
Above

The portfolio is planned carefully; understanding of all concepts and instructions is clearly demonstrated.
The student shows complete understanding , and use of the elements and principles of creative advertising.
Content

Below

Presentation contains fewer than three advertising concepts. No sport-specific concept is included. Venn diagram is poor quality or missing.
Almost Meeting

Three advertising concepts are included in the presentation, but presentation is missing either one sport-specific concept or an accurate and complete Venn diagram.
Meeting

Three-four advertising concepts, including one sport-specific concept, are included in the presentation. Venn diagram is accurate and complete.
Above

Five advertising concepts, including one sport-specific concept, are included in the presentation. Venn diagram is accurate and complete.
Creativity & Organization

Below

The presentation demonstrates little creative expression or organization.
Almost Meeting

The presentation demonstrates an average amount of creative expression and organization.
Meeting

The presentation demonstrates some creative expression and organization.
Above

The presentation demonstrates creative expression and outstanding organization.
Summary Statement Content

Below

Content is incomplete. Major points are not clear and/or persuasive.
Almost Meeting

Content is not comprehensive. Major points are addressed, but not well supported. Content is inconsistent with regard to purpose and clarity of thought.
Meeting

Content is comprehensive, but not persuasive. Major points are addressed, but not consistently supported. Purpose and/or clarity of thought are inconsistent.
Above

Content is comprehensive, accurate, and persuasive. Major points are stated clearly and are well supported. Content and purpose of the writing are clear.
Format & language

Below

Paper lacks many elements of correct APA formatting. Paper contains numerous grammatical, punctuation, and spelling errors. Paper is inadequate in length.
Almost Meeting

Paper follows most guidelines for correct APA formatting. Paper contains few grammatical, punctuation, or spelling errors. Language lacks clarity. Paper is inadequate in length.
Meeting

Paper follows most guidelines for correct APA formatting; OR, paper contains few grammatical, punctuation, or spelling errors. Language lacks clarity; OR paper is inadequate in length.
Above

Paper follows designated APA guidelines. Rules of grammar, usage, and punctuation are followed; spelling is correct. Language is clear and precise. Paper is appropriate length.



Keywords:
  • digital media design portfolio


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