15 pts
12 pts
10 pts
5 pts
Photos, cutlines, copy and sidebar information are all on the spread
Spreads need interesting headlines and fact-filled subheads. Headlines should follow the guidelines on the yellow edit forms.
A good spread has an obvious dominant image and enough other photos to tell the story.
Every photo must have a caption and captions should follow these rules: 1st sentence in present tense, telling what's happening; 2nd sentence past tense, adds to caption; 3rd sentence is a relevant quote.
Every spread needs at least one block of copy to tie the spread together. Copy should be in past tense and have an adequate number of quotes and facts.