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MAGAZINE ADVERTISEMENT 
MAGAZINE ADVERTISEMENT
Students will create a magazine advertisement using persuasive details and emotional appeals, and effective advertising techniques; complete with logo and word choice. Students also will provide a reflection, stating their advertisement analysis and how the product came to be. Choose how you want to market it and who you want to sell it to. Decide how you can best persuade those buyers to purchase your product.
Rubric Code: W9C7W5
By snoonen7
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: K-5

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  Not Yet Meeting Expectations

1 pts

Below Expectations

3 pts

Meets Expectations

4 pts

Exceeds Expectations

5 pts

WORD CHOICE

Not Yet Meeting Expectations

.-Information about the product is vague and lacks spice. The ad bores the reader.
Below Expectations

-Information does not directly relate to product. -Is not completely unique, and could be much more persuasively strong.<BR>
-The ad is good, but not great.
Meets Expectations

-Information about the product relates directly to product and catches the reader's attention to persuade them into purchasing the product.<BR>
-The ad is interesting.
Exceeds Expectations

-Slogan relates directly to product<BR>
-Unique, easily remembered<BR>
-Encourages the reader to purchase the product right away! <BR>
-The ad is exciting.
GRAPHIC FEATURE/ Images

Not Yet Meeting Expectations

-Little variety<BR>
-Not unique<BR>
-Looks a little messy
Below Expectations

-Graphic is not totally effective.<BR>
-It look as if it was done hurriedly.
Meets Expectations

-Effective use of a graphic feature.<BR>
-It catches attention, but not right away.
Exceeds Expectations

-Highly effective use of graphic feature to grab the reader's attention quickly and communicates the message effectively.
Advertising Technique

Not Yet Meeting Expectations

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present
Below Expectations

Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak, advertising technique is vague or uninteresting
Meets Expectations

Product name is clear<BR>
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present, advertising technique(s) is/are convincing
Exceeds Expectations

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, advertising technique(s) is/are strong and attractive.
OVERALL DESIGN

Not Yet Meeting Expectations

-Messy, inadequate text -Either too sparse or too wordy<BR>
-Image is missing or too small, uninteresting or unclear.<BR>
-No color
Below Expectations

-Layout not balanced<BR>
-Images and text unconnected; eye drawn to blanks in presentation -Illustrations minimally effective
Meets Expectations

-Layout balanced with an adequate amount of white space<BR>
-Product description complete <BR>
-Illustrations clear<BR>
-Color is used well
Exceeds Expectations

-Layout simple and balanced with an adequate amount of white space <BR>
-Excellent description of product in few words<BR>
-Illustrations highly effective<BR>
-Color is used very effectively



Keywords:
  • magazine advertisement, adjectives

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