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iRubric: Typographic Poster Design rubric

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Typographic Poster Design 
Typographic Poster Design
Your assignment is to design a poster to promote safe driving that will increase awareness of how distractions cause accidents.
Rubric Code: W7W7BC
By dmahutchinson
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric DISTRACTED DRIVING POSTER RUBRIC
  Exceeded Expectations

15 pts

Met Expectations

11 pts

Minimum Expectations

7 pts

Failed Expectations

3 pts

Exploration & Creativity

Exceeded Expectations

Brainstorming is evident. Student approached subject from many angles. The student explored several choices before selecting one; generated many ideas; tried unusual combinations before starting final work
Met Expectations

Brainstorming is evident. Student approached subject from many angles. The student tried a few ideas for selecting one; made decisions after referring to only one source
Minimum Expectations

Student visited only a couple of sites and did not explore ideas in depth. The student worked on only one solution and did not experiment with other concepts or layout ideas.
Failed Expectations

The student gave no evidence of trying anything new. This poster does nothing to promote safe driving.
Message Content

Exceeded Expectations

Message is bold, compelling and possibly multi-layered. It goes beyond the obvious.
Met Expectations

Message is clear and compelling. It may not be as subtle as it could be.
Minimum Expectations

Message is slightly
confusing
Failed Expectations

Message is absent.
Layout

Exceeded Expectations

The poster is exceptionally
attractive in terms of
design, layout, and
neatness. The use of space, fonts, and color is pleasing to the eye and invites the viewer
to read the entire poster. The viewer walks away from the poster determined to change their driving habits.
Met Expectations

The poster is eye-catching and attractive. Text is easy to read. The space reflects the designers understanding to to communicate depth and meaning through placement. Try using fewer styles - simplify.
Minimum Expectations

The poster is unattractive. It is difficult to read, too “busy” or “boring”. Too much or too little information and it is poorly written, inaccurate, or incomplete. There is no organization or hierarchy. Look at some books and get some layout ideas. Rethink the positioning of elements.
Failed Expectations

What layout? Elements are “thrown” onto the page.
Originality, Voice, & Creativity

Exceeded Expectations

Approaches all work in a highly individualized and expressive manner and is able to direct own problem solving process. Work content and images are original, fresh and inventive.
Met Expectations

Approaches most work in an independent and expressive manner. Directs own problem solving process most of the time. Work based on others ideas and images. Evidence of originality and new insights.
Minimum Expectations

May work in a personalized and expressive manner for problem solving in some instances, but is occasionally dependent on guidance. Work directly presents others’ ideas and images.
Failed Expectations

Works in a haphazard manner with little understanding of a successful problem solving process and requires frequent direction. Minimal presentation of others’ ideas and images.
Deadline

Exceeded Expectations

Submitted complete project with all phases intact at scheduled deadline
Met Expectations
Minimum Expectations
Failed Expectations
Rules for Design
  Exceeded Expectations

5 pts

Met Expectations

4 pts

Minimum Expectations

3 pts

Failed Expectations

1 pts

Communicate

Exceeded Expectations

Design communicates a message and doesn't simply look decorated
Met Expectations
Minimum Expectations
Failed Expectations
Typeface Usage

Exceeded Expectations

No more than 2 - 3 typeface families; treated the type as image; legibility
Met Expectations
Minimum Expectations
Failed Expectations
Visual Hierarchy

Exceeded Expectations

Information and images presented on the poster are presented in a logical manner; clear and easy to follow
Met Expectations
Minimum Expectations
Failed Expectations
Color

Exceeded Expectations

Colors appear to be made with a purpose; good contrast
Met Expectations
Minimum Expectations
Failed Expectations
Other Requirements

Exceeded Expectations

Size = 11"x17" • Correct file format • Source(s) cited • Brainstorm and written reflection completed.
Met Expectations
Minimum Expectations
Failed Expectations





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