iRubric: Public Service Announcement rubric

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Public Service Announcement Public Service Announcement Students choose one health-related concept and design a Public Service Announcement for that concept. Formats can vary but may include music, video, live action, Prezi/Ppt. Rubric Code: W794W9 By Neukay Ready to use Public Rubric Subject: Health Type: Project Grade Levels: 9-12

Public Service Announcement
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
Message	Excellent Message:clear/concise throughout video. Exemplary demo of message through a SINGLE thought/phrase.	Good Message: clear/concise throughout video.	Fair Message: present but not consistent.	Poor Messages: mixed without clear connection.
Content	Excellent Content: exemplifies accuracy. Facts: 2+ documented.	Good Content: accurate. Facts: 1 documented	Fair Content: appears factual. Facts: 1+ UNdocumented	Poor Content: opinion/bias. Facts: unsupported.
Social Benefit	Excellent Inspirational and encouraging. Promotes: active involvement/change.	Good Encouraging. Promotes: knowledge AND understanding.	Fair Interesting. Promotes: knowledge.	Poor Ambiguous: neither encourages nor discourages social action, understanding, or knowledge.
Creativity and Originality	Excellent Product: grabs audience with unexpected/novel techniques to illustrate exemplary creativity, originality, imagination. Leaves the audience with a “Wow” reaction.	Good Product: engages audience with imaginative design elements that enhance the original idea or message.	Fair Product: presents an original idea or message but is used inconsistently throughout the video.	Poor Video demonstrates some imagination without real engagement of the audience.