iRubric: Marketing rubric

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Marketing Advertising Yearbooks Rubric Code: W6AB9X By PatelJanvi96 Draft Public Rubric Subject: Business Type: Assignment Grade Levels: 9-12

Enter rubric title
	Poor 1 pts	Fair 2 pts	Good 3 pts
Marketing Strategy	Poor Identifies a marketing plan of action	Fair Identifies a marketing plan of action; Determines the target market	Good Identifies a marketing plan of action; Determines the target market and develops a marketing mix.
Advertising Campaign	Poor Team made no attempt to advertise their product.	Fair Produced advertisements, but did not do promotions.	Good Produced advertisements, and did promotions.
Pricing	Poor The student is able to input elements of costs, mark-ups, dealer and competitive pricing strategy margins in the proposed pricing strategy.	Fair The student is able to correlate all factors in pricing and additionally conducted price sensitivity analysis and projected competitive reaction scenarios.	Good The student recommended a pricing strategy based solely on mark-up strategy without consideration of dynamics of competition and distribution reaction.