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iRubric: Persuasive Radio Commercial rubric
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Persuasive Radio Commercial
Persuasive Radio Commercial
Rubric Code:
W54C22
By
j14hill
Ready to use
Public Rubric
Subject:
Communication
Type:
Presentation
Grade Levels:
(none)
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Desktop Mode
Mobile Mode
Persuasive Radio Ad
Excellent
10 pts
Good
7 pts
Fair
5 pts
Poor
2 pts
Introduction (beginning)
Excellent
Your introduction caught the attention of everyone in the audience. We can't wait to hear more!
Good
Your introduction caught the attention of most of your audience. We'll stick around to hear more.
Fair
Your introduction caught the attention of some of your audience. Some of us are still listening.
Poor
You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial
Excellent
You used 3 or more details that persuaded me to buy your product that were tailored to the target audience.
Good
You used 2 details to convince me to buy your product. I'm thinking seriously about buying your product, but some details were not tailored to the target audience.
Fair
You used 1 detail to convince me to buy your product. I'm not quite convinced I want to spend my money on your product, little connection to target audience.
Poor
You only gave no details to convince me to buy your product and it wasn't related to the target audience.
Conclusion (ending)
Excellent
Your conclusion made me want to buy your product and concisely summarized your pitch.
Good
Your conclusion made me consider buying your product, but left me wanting more.
Fair
Your conclusion made me think about buying your product, but I probably won't advertise with you.
Poor
Your conclusion made me decide that I definitely did not want to buy your product or advertise with you.
Style of Presentation
Excellent
Your presentation was loud, clear, and enthusiastic. Great job!
Good
Your presentation was mostly loud, clear and enthusiastic. Good job!
Fair
Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.
Poor
Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.
Audience Analysis
Excellent
Your name and slogan were perfectly aligned with your target audience.
Good
Your name and slogan were both somewhat aligned with target audience, could be more specific.
Fair
Either the name or slogan were not aligned with target audience.
Poor
No indication who the target audience was based on name and/or slogan.
Advertising Appeals
Excellent
Excellent use of needs and appeals, you clearly understand how to persuade an audience.
Good
Good use of needs and appeals, could develop more.
Fair
Some use of needs and appeals, application of techniques needs more work.
Poor
No evidence of understanding of audience needs and appeals.
Subjects:
Communication
English
Types:
Presentation
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