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iRubric: Cover story rubric

iRubric: Cover story rubric

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Cover story 
Cover story
Long feature evaluation
Rubric Code: W47994
By nmgiraffe
Ready to use
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: (none)

Powered by iRubric Cover story
  Excellent

5 pts

Good

4 pts

Fair

2 pts

Poor

1 pts

Intro

This is how well you did grabbing the reader's attention.
Excellent

Intro is focused on a person, sets up a clear problem to be solved and flows well. Uses an anecdote to set the scene.
Good

Intro is focused on a person and sets up a clear problem and flows well.
Fair

Intro sets up a clear problem to be solved.
Poor

Intro does not set a clear problem, does not flow well or doesn't match the rest of the story.
Topic (section) depth

This is a measure of how much advice is in the story.
Excellent

All the sections offered in-depth advice (second-level of how) throughout.
Good

Two or more sections offered in-depth advice (second-level of how) throughout.
Fair

One section offered in-depth advice (second-level of how) throughout.
Poor

The topics may have been relevant, but offered very basic advice with no real depth. May have been too industry-specific.
Story structure

This is whether you used a narrative (preferred) to make your points, or opted for something else.
Excellent

Story used either the recipe-style narrative or the stacked smart ideas/cooking tips piece as outlined in the cover survival guide.
Good
Fair

Story was a Q&A.
Poor

Story used a format that was neither a narrative or a stacked smart idea. It was either a hybrid of the two or some other format that didn't really work.
Story flow

This is how well you keep the reader interested in the story.
Excellent

Excellent readability. Story was entertaining and there was compelling reason to keep reading in every stage of the story.
Good

Good readability. Story was entertaining and most readers will get through the whole thing.
Fair

Some readers may skip to relevant sections because the story didn't keep them engaged throughout.
Poor

Most readers will either skip directly to relevant sections or skip the story altogether. Reader isn't engaged.
Accuracy

Did you get the name, title and financials right?
Excellent

CEO name, title and financials were all correct in the story.
Good
Fair
Poor

You had at least one mistake with either the CEO name, title or financials in the story.
Grammar/style

This is a measure of how clean or sloppy the piece is. Includes (but not limited to) wrong words, spelling, AP Style, grammar errors (no verb, wrong tense).
Excellent

There were three or fewer grammar or style errors in the story.
Good

There were four to six grammar or style errors in the story.
Fair

There were seven to 10 grammar or style errors in the story.
Poor

There were more than 10 grammar or style errors in the story.
Secondary feature

This is a general assessment of the secondary feature.
Excellent

Secondary feature had excellent insight, advice or strategy, minimal errors and all facts were correct; story read well.
Good

Story had good insight, advice, strategy and minimal errors.
Fair

Story was fair; had at least one piece of advice or offered at least one insight or strategy and minimal errors.
Poor

Story did not offer enough insight, advice or strategy; may have had too many errors or did not have correct name, title or financials.
Columnist

How effective are your columnists?
Excellent

Columnist is relevant to our audience and the copy was clean.
Good

Columnist is relevant to our audience, but needed more editing to clarify points, eliminate wordiness or fix errors.
Fair

Columnist discussed business topics, but wasn't necessarily relevant to our audience.
Poor

Columnist needed to be reeled in; topic off-base or irrelevant to our audience.




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