iRubric: PR Project for clients rubric

Students demonstrate creative thinking, construct knowledge, and develop innovative products and processes
using technology. Students:
a. apply existing knowledge to generate new ideas, products, or processes.
b. create original works as a means of personal or group expression.
c. use models and simulations to explore complex systems and issues.
d. identify trends and forecast possibilities.

Students demonstrate creative thinking, construct knowledge, and develop innovative products and processes
using technology -- but lack some of the four specific aspects in the "good" category.

Students lack two or more aspects of the creativity and innovation specifics in the "good" category.

Students apply digital tools to gather, evaluate, and use information. Students:
a. plan strategies to guide inquiry.
b. locate, organize, analyze, evaluate, synthesize, and ethically use information from a variety of sources and
media.
c. evaluate and select information sources and digital tools based on the appropriateness to specific tasks.
d. process data and report results.

Students are lacking one of the four key aspects of the "good" category for this assessment.

Students are lacking two or more of the four key aspects of the "good" category for this assessment.

Students understand human, cultural, and societal issues related to technology and practice legal and ethical behavior. Students:
a. advocate and practice safe, legal, and responsible use of information and technology.
b. exhibit a positive attitude toward using technology that supports collaboration, learning, and productivity.
c. demonstrate personal responsibility for lifelong learning.
d. exhibit leadership for digital citizenship.

Students are lacking one of the four key aspects of the "good" category for this assessment.

Students are lacking two or more of the four key aspects of the "good" category for this assessment.

Team utilizes original pre AND post survey data to analyze the effectiveness of their PR campaign.

Team does not use pre or post survey data to analyze the effectiveness of their PR campaign.

Team gives little or no thought to using a survey to improve and evaluate the effectiveness of their PR campaign.

Group uses the provided project time effectively and evenly distributes work responsibilities. Group leader delegates.

Group wastes some of their time and/or does not work well as a team.

Group wastes project time and does not work well as a team.