iRubric: Paper 4 rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
Paper 4 Paper 1 The purpose of this fourth paper is to create an e-mail marketing strategy for your business. Consider various technologies available such as Constant Contact, GoDaddy, Yahoo, etc. when developing your campaign. Which is best for your business and why? Include a sample e-mail that is consistent with your e-marketing strategy objectives developed from your previous SWOT analysis. Your paper should be 3-5 pages typed and double spaced. Rubric Code: W3XC4X By k8eames Ready to use Public Rubric Subject: Business Type: Writing Grade Levels: Undergraduate

Paper 1 Rubric
	Target 5 pts	Acceptable 3 pts	Needs Improvement 0 pts
Research and Analysis	Target A thorough analysis of options available is considered and strategy recommendations based upon previous SWOT analysis are processed in decision making toward clear and relevant e-marketing objectives.	Acceptable Some research was conducted but additional room for analysis was evident. A strategy was recommended but lacked specific detail for implementation and justification for the recommendation.	Needs Improvement Sufficient research was not conducted and stratgegy recommendations were not sufficient to satisfy to requirements of the assignment.
Sample e-mail	Target Sample e-mail was clear and consistent with e-marketing goals and objectives.	Acceptable E-mail sample included but had inconsistencies with marketing objectives or previous analysis.	Needs Improvement The sample e-mail was not present or lacked sufficient detail.
Spelling, Grammar, and Punctuation	Target The paper is free of grammatical, punctuation, and spelling errors.	Acceptable The paper contains a few grammatical, punctuation, and spelling errors.	Needs Improvement The paper contains many grammatical, punctuation, and spelling errors.