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iRubric: Magazine/Billboard Advertisement rubric

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Magazine/Billboard Advertisement MAGAZINE ADVERTISEMENT Students will create a magazine advertisement. Advertisement should be for the shoe you recently designed. Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product. Rubric Code: W3A543 By lisarbales Ready to use Public Rubric Subject: Social Sciences Type: Project Grade Levels: 6-8

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	Unacceptable 0 pts	Acceptable 1 pts	Very Good 2 pts	Excellent 3 pts
HOOK (catchy phrase, image)	Unacceptable No hook or hook is vague and uninteresting	Acceptable Hook does not directly relate to product; hook is not completely unique	Very Good Hook relates directly to product and catches the reader's attention	Excellent Hook relates directly to product; eyecatching, unique, easily remembered; incites reader to purchase the product right away!
IMPORTANT INFORMATION	Unacceptable Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience	Acceptable Product name is clear; some details missing; appeals to the appropriate target audience	Very Good Product name is clear and attractive; all important information present; appeals to the appropriate target audience	Excellent Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
OVERALL DESIGN	Unacceptable Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear	Acceptable Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)	Very Good Layout balanced with an adequate amount of white space; product description complete; illustrations clear	Excellent Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
PROPAGANDA TECHNIQUES	Unacceptable No propaganda techniques have been used in the advertisement	Acceptable One type of propaganda technique has been used in the advertisement	Very Good Two different types of propaganda techniques have been used in the advertisement	Excellent More than two different propaganda techniques have been used in the advertisment
Mechanics	Unacceptable Many mistakes remain after being proofread by others	Acceptable Some mistakes remain after being proofread by others	Very Good Some mistakes but none that interfere with readability	Excellent Very few mistakes nothing interferes with readability