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iRubric: Design for Print II rubric

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Design for Print II Graphic Design Final Rubric Code: W342B9 By katkinney Draft Public Rubric Subject: Arts and Design Type: Project Grade Levels: Undergraduate


	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Design Problem Understanding goals and constraints	Poor Little or no grasp of design problem. Incapable of producing a successful solution.	Fair Some understanding of problem. Major deficiencies that will impact the quality of solution.	Good Overall sound understanding of the problem and constraints. Does not significantly impair solution.	Excellent Clear and complete understanding of design goal and constraints.
Design Application of the principles of composition and design	Poor No or erroneous application of design principles yielding unreasonable solution.	Fair Deficiencies in proper use of design principles.	Good Effective application of design principles resulting in a good solution.	Excellent Critical application of design principles ensuring an excellent solution.
Illustration/Imagery	Poor Illustration or imagery is not original or has not been changed enough to make it original. Not enough research done.	Fair Illustration or imagery is original but could be researched and completed more professionally.	Good Illustration or imagery is original and fairly well rendered. Evident student conducted some researched on the topic.	Excellent Illustration or imagery is original and well rendered. It is evident the student conducted research on the topic.
Type	Poor Type is predictable and doesn't give enough information regarding the topic. Sizes are not varied and styles are not varied. Not enough research on type styles was done.	Fair Type could be more creatively used, sizes could be more varied and sizes could be used to improve interest. Information is adequate.Could have researched more.	Good Type is used somewhat creatively, and information is appropriate and proves student did research on topic.	Excellent Type is used creatively and complements and enhances the design, the information demonstrates the student researched the topic.
Color	Poor Color is used but predictable. Filters, screens, and other means to provide visual interest could have been used.	Fair Color is adequately used but not creatively used. Predictable application and looks like so many others. Generic color application.	Good Color is creatively used. Color scheme works for the design. it is evident some thought went into choosing and applying color effectively.	Excellent Color is original and creatively used. Color scheme works perfectly with the design. It is evident much thought went into choosing and applying color effectively.
Alternative Designs	Poor Only one design presented or clearly infeasible alternative given.	Fair Serious deficiencies in exploring and identifying alternative designs.	Good Alternative approaches identified to some degree.	Excellent Final design achieved after review of reasonable alternatives.
Technical Skills	Poor Did not display adequate technical skills (organization of InDesign file, swatches palette, pre-flight package).	Fair Technical skills need attention (organization of InDesign file, swatches palette, pre-flight package).	Good An good understanding of technical skills are displayed (organization of InDesign file, swatches palette, pre-flight package).	Excellent Submission displays a thorough and sophisticated understanding of technical skills (organization of InDesign file, swatches palette, pre-flight package).
Presentation	Poor Instructions followed in TWO OR FEWER of the following categories: black foamcore used, edges clean/not frayed, print is properly glued down, brief description of project is attached, excellent print quality, working comp.	Fair Instructions followed in THREE of the following categories: black foamcore used, edges clean/not frayed, print is properly glued down, ebrief description of project is attached, excellent print quality, working comp.	Good Instructions followed in FOUR of the following categories: black foamcore used, edges clean/not frayed, print is properly glued down, brief description of project is attached, excellent print quality, working comp.	Excellent Instructions followed in ALL of the following categories: black foamcore used, edges clean/not frayed, print is properly glued down, brief description of project is attached, excellent print quality, working comp.

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