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iRubric: Lead Rubric

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Lead Rubric Lead Rubric Rubric Code: W24AX8W By etimofeyev Ready to use Public Rubric Subject: Journalism Type: Writing Grade Levels: Undergraduate

Journalism: Lead Rubric
	Unacceptable 1 pts	Poor 2 pts	Fair 3 pts	Good 4 pts	Excellent 5 pts
Organization	Unacceptable Lead lacks any organizational structure. Information is not presented in a logical way.	Poor Organizational structure is limited. Lead is disjointed most of the time, but some of the information follows the inverted pyramid or narrative storytelling format.	Fair The lead shows the elements of basic organization. Information follows the inverted pyramid or narrative storytelling format at a basic level.	Good The information follows a coherent inverted pyramid structure or narrative storytelling format.	Excellent Information is deftly organized by importance, and there is an overwhelming logic to the order in which it is written.
Opinion and Attribution	Unacceptable Lead is mostly unattributed opinion and commentary. Journalist frequently injects him or herself into the story. Information is completely incorrectly attributed.	Poor Lead contains multiple examples of unattributed opinion and commentary. Journalist injects him or herself into the story. Information is nearly incorrectly attributed.	Fair Lead contains is mostly appropriately opinion-free, but contains opinionated words like "luckily" or "unfortunately." Information is occasionally incorrectly attributed.	Good Article is mostly free of journalist's opinion. Most commentary and information is appropriately attributed.	Excellent Article is entirely free of journalist's opinion. All commentary and information is appropriately attributed.
Accuracy and Detail	Unacceptable Errors in accuracy make lead very hard to comprehend. Lead is missing multiple important facts or those facts or buried. Multiple spelling errors of names or places	Poor Errors in accuracy cause some confusion. Lead is missing some important facts or those facts or buried. More than two spelling errors of names or places.	Fair Errors in accuracy are present, but do not cause significant confusion. Lead has sufficient, but not exceptional detail.	Good Errors in accuracy are minimal. Lead contains interesting detail. Important facts are located sufficiently high in the lead.	Excellent Errors in accuracy are virtually nonexistent. Lead contains unusual and interesting detail. Important facts are highlights in the lead.
Mechanics, Verb Usage	Unacceptable Significant errors make lead unacceptable. Passive verbs add unnecessary length and significant confusion. Significant problems with subject-verb agreement.	Poor Grammar and writing mistakes make lead hard to follow or comprehend. Passive verbs add some length and awkwardness. Frequent problems with subject-verb agreement.	Fair Some grammar or mechanics issues. Most verbs are active. Some problems with subject-verb agreement.	Good Little or no grammar or mechanics issues. Writer uses active verb effectively. Subject-verb agreements throughout.	Excellent Sophisticated grammar and mechanics add to style of lead. Active verbs help tell story and keep reader engaged in article. Subject-verb agreements throughout.
Flow and Length	Unacceptable Writing doesn't flow. Language is imprecise and boring. Sentences are wordy and repetitious. Sentences are overly long. Too much information crammed into paragraph.	Poor Writing mostly doesn't flow. Language is frequently imprecise and boring. Sentences are frequently wordy and/or repetitious. Paragraph is mostly too long.	Fair Writing occasionally doesn't flow. Language is occasionally imprecise and boring.Sentences are occasionally wordy and/or repetitious. Paragraph is too long.	Good Writing mostly flows well, although there are rough spots. Language is occasionally interesting. Sentences are occasionally wordy and/or repetitious. Paragraph approaches the proper length.	Excellent Writing flows well, is concise and contains interesting language. Sentence length is varied. Avoids wordiness and unnecessary repetition. Paragraph is the appropriate length.

Keywords:

Journalism, Leads, Inverted Pyramid

Subjects:

Journalism

Types:

Writing

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