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iRubric: Advertising and Influences Project rubric

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Advertising and Influences Project Persuasive Advertisement The purpose of this project is to create an advertisement for your individual product. Rubric Code: VXWB347 By nycmathteacher Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 6-8, 9-12

Persuasive Advertisement
	Below Expectations 3 pts	Meets Expectations 4 pts	Exceeds Expectations 5 pts	Total (N/A)
Product or Service	Below Expectations The product or service is not obvious and the viewer cannot discern what is being advertised.	Meets Expectations The product or service is only obvious from a categorical perspective (e.g. food rather than the type of food).	Exceeds Expectations The product or service is obvious upon viewing.	Total x 4 = __________
Brand	Below Expectations The brand is not obvious and the viewer cannot discern what is being advertised.	Meets Expectations The brand is only obvious from a categorical perspective (e.g. sports apparell company rather than the Nike).	Exceeds Expectations The product is obvious upon viewing.	Total x 4 = ____________
Creativity and Personality	Below Expectations Ad is not appealing and almost no effort was put into creating it. or Ad is plain and limited effort was put into its creation.	Meets Expectations Ad is considerably appealing and creative.	Exceeds Expectations Ad is visually appealing and extremely creative.	Total x 4 = _____________
Neatness and presentation	Below Expectations The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to the product or persuasion.	Meets Expectations The advertisement presentation is neutral, neither encouraging or discouraging the product.	Exceeds Expectations The advertisement presentation is creative and draws visual attention, adding to the product idea.	Total x 4 = ______________
Message and Effectiveness	Below Expectations The message in the ad is confusing and therefore is not very persuasive for the audience to purchase the product.	Meets Expectations The message in the ad is apparent but not enough to persuade the audience to decisively purchase the product.	Exceeds Expectations The message in the ad is obvious or controversial enough to persuade the audience to purchase the product with a high degree of effectiveness.	Total x 4 = _____________