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iRubric: Advertising and Influences Project rubric
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Advertising and Influences Project
Persuasive Advertisement
The purpose of this project is to create an advertisement for your individual product.
Rubric Code:
VXWB347
By
nycmathteacher
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
6-8, 9-12
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Persuasive Advertisement
Below Expectations
3 pts
Meets Expectations
4 pts
Exceeds Expectations
5 pts
Total
(N/A)
Product or Service
Below Expectations
The product or service is not obvious and the viewer cannot discern what is being advertised.
Meets Expectations
The product or service is only obvious from a categorical perspective (e.g. food rather than the type of food).
Exceeds Expectations
The product or service is obvious upon viewing.
Total
x 4 = __________
Brand
Below Expectations
The brand is not obvious and the viewer cannot discern what is being advertised.
Meets Expectations
The brand is only obvious from a categorical perspective (e.g. sports apparell company rather than the Nike).
Exceeds Expectations
The product is obvious upon viewing.
Total
x 4 = ____________
Creativity and Personality
Below Expectations
Ad is not appealing and
almost no effort was put
into creating it.
or
Ad is plain and limited effort was put into its
creation.
Meets Expectations
Ad is considerably
appealing and creative.
Exceeds Expectations
Ad is visually appealing and extremely creative.
Total
x 4 = _____________
Neatness and presentation
Below Expectations
The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to the product or persuasion.
Meets Expectations
The advertisement presentation is neutral, neither encouraging or discouraging the product.
Exceeds Expectations
The advertisement presentation is creative and draws visual attention, adding to the product idea.
Total
x 4 = ______________
Message and Effectiveness
Below Expectations
The message in the ad is
confusing and therefore is not very persuasive for the audience to purchase the product.
Meets Expectations
The message in the ad is apparent but not enough to persuade the audience to decisively purchase the product.
Exceeds Expectations
The message in the ad is obvious or controversial enough to persuade
the audience to purchase the product with a high degree of effectiveness.
Total
x 4 = _____________
Subjects:
Business
English
Types:
Project
Assignment
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