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iRubric: Promotional Video rubric
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Promotional Video
Promotional Video
Student(s) will produce a promo/ad of at least 5 minute in length on an a promotional video for the College.
Rubric Code:
VXB9786
By
nataliehill78
Ready to use
Public Rubric
Subject:
Communication
Type:
Exam
Grade Levels:
9-12, Undergraduate
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Promotional Video
Advanced
12 pts
Proficient
10 pts
Basic
5 pts
Below Basic
3 pts
Audience
Advanced
Video was geared toward a specific audience that included college students, teachers, prospective students and parents.
Proficient
Video was geared toward an audience that only included one or two of the following; college students, teachers, prospective students and parents.
Basic
Video was geared toward an audience that included only one of the following; college students, teachers, prospective students and parents.
Below Basic
Video was not geared toward a specific audience.
Promotional value
Advanced
The message was thoroughly covered in an interesting and creative manner
Proficient
Some key information was not included
Basic
Weak, but adequate
Below Basic
Minimal, if any, effort
Visual Impact/Orientation
Advanced
Footage steady and in focus;no headroom or alignment errors; shots used are very creative; good graphics or special effects added to the video (if applicable) Shot and edited in proper orientation.
Proficient
1 or 2 errors that could not be removed in editing; some visual impact. Orientation was used proper.
Basic
Some parts are difficult to watch because basic camera skills are weak; visuals are not original. Orientation was not correct
Below Basic
Errors make viewing difficult; no visual impact
Editing
Advanced
Shots serve a purpose; transitions and special effects used when necessary
Proficient
Lack of or over-use in several areas
Basic
Message is lost by over-use of special effects or transitions; too much unnecessary footage left in video
Below Basic
minimal effort to improve quality through editing
Audio
Advanced
Music and audio recording were balanced and recorded at high level and added to to the promotional value of the video.
Proficient
Music and audio recording were recorded at low levels at time, but did not add or take away from the promotional value of the video.
Basic
Music and audio recording were lacking and recorded poorly and took away from the promotional value of the video.
Below Basic
Music and audio recording were not recorded properly.
Information
Advanced
Time frame was met and exported correctly.
Proficient
Project was a day late met but exported correctly.
Basic
Project was 2 days late and exported incorrectly.
Below Basic
Project exceeded 3 days and not exported correctly.
Keywords:
Video Production
Subjects:
Communication
Types:
Exam
Project
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