3 pts
5 pts
8 pts
10 pts
(N/A)
Understand the intent and reason for writing this letter to the customer.
Use the A.I.D.A. Approach (1. Get the reader's ATTENTION. 2. Inspire the reader's<BR> INTEREST. 3. Build the reader's DESIRE. 4. Request the reader to take an ACTION.
Block Letter Format (i.e. Every line starts at the Left Margin. Begin with the Return Address (the person Sending the letter. Current Date. Inside Address (the person who will be Receiving the letter. Salutation: (Greeting). Body (using the A.I.D.A. approach). Complimentary Close, (i.e. Closing - Sincerely yours). Signature (of the person Writing the letter)
Does the Letter Make Sense, and is it written for the Reader, and Understandable?
Have you Proof-Read and Edited the Letter? Did you use Spell Check? Did you go into Print-Preview to View your letter to make sure it was Balanced on the page prior to Printing?