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iRubric: Writing Assignments Rubric

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Writing Assignments Rubric 
Use this rubric for the Advertising Class writing assignments.
Rubric Code: V7A63C
Ready to use
Public Rubric
Subject: Business  
Type: Writing  
Grade Levels: (none)

Powered by iRubric Criterion
  Good

5 pts

Fair

3 pts

Poor

0 pts

Content & Development
50 pts

Good

- Content is comprehensive, accurate, and persuasive.
- Major points are stated clearly and are well supported.
- Content and purpose of the writing are clear.
Fair

- Content is not comprehensive and /or persuasive.
- Major points are addressed, but not well supported.
- Content is inconsistent with regard to purpose and clarity of thought.
Poor

- Content is incomplete.
- Major points are not clear and /or persuasive.
Organization & Structure
20 pts

Good

- Structure of the paper is clear and easy to follow.
- Paragraph transitions are present and logical and maintain the flow of thought throughout the paper.
Fair

- Structure of the paper is not easy to follow.
- Paragraph transitions need improvement.
Poor

- Organization and structure detract from the message of the writer.
- Paragraphs are disjointed and lack transition of thoughts.
Format
20 pts

Good

- Paper follows designated guidelines.
- Paper is the appropriate length as described for the assignment.
- APA Style is used consistently throughout. No recommendations for changes.
Fair

- Paper follows most guidelines.
- Paper is over/ under word length.
- APA Style is used somewhat throughout. One to two recommendations for changes.
Poor

- Paper lacks many elements of correct formattting.
- Paper is inadequate/excessive in length.
- APA Style is not used.
Grammar, Punctuation & Spelling
10 pts

Good

- Rules of grammar, usage, and punctuation are followed; spelling is correct.
- Language is clear and precise; sentences display consistently strong, varied structure.
Fair

- Paper contains few grammatical, punctuation and spelling errors.
- Language lacks clarity or includes the use of some jargon or conversation. tone.
Poor

- Paper contains numerous grammatical, punctuation, and spelling errors.
- Language uses jargon or conversational tone.




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