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iRubric: Advertisement Analysis Rubric
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Advertisement Analysis Rubric
Advertisement Analysis Rubric
Rubric Code:
V48248
By
dighton
Ready to use
Public Rubric
Subject:
English
Type:
Writing
Grade Levels:
Undergraduate
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Advertisement Analysis
Excellent
5 pts
Good
4 pts
Fair
3 pts
Poor
2 pts
Inaccurate
1 pts
Comments
(N/A)
Discussion of appeals
Points X 8
Excellent
Analysis of persuasive appeals is accurate and goes beyond the surface to cultural/social criticism. Discussion is thorough and insightful. Examples from the visual text provide a complete picture that sets the stage for the analysis. The analysis is supported by textual examples and at least two supplemental sources. Thesis makes an analytical claim that connects appeals, audience, and cultural criticism.
Good
Analysis of persuasive appeals is accurate and attempts to go beyond the surface to cultural/social criticism. Discussion is thorough but may not completely convince. Examples from the visual text provide a complete picture that sets the stage for the analysis. The analysis is supported by textual examples and at least two supplemental sources. Thesis makes an analytical claim that connects appeals, audience, and cultural criticism, although perhaps needs more revision.
Fair
Analysis of persuasive appeals is somewhat accurate. Discussion is somewhat complete but might not scratch the surface, may seem mechanical. Thesis may not be missing appeals, audience, or criticism.
Poor
Analysis of appeals to lifestyle, ethos, pathos and logos show some misunderstanding. Discussion is brief. Thesis may not be sufficiently analytical.
Inaccurate
Analysis of appeals to lifestyle, ethos, pathos and logos may be missing. Discussion is brief. Thesis may not be present or identifiable.
Comments
Discussion of Design Elements
Points X 8
Excellent
Correctly identifies all elements of design. Thorough and satisfying explanation of how cultural assumptions and/or target audience influences design elements to achieve advertising objectives. Textual and/or supplemental evidence is used effectively.
Good
Correctly identifies most elements of design. Accurate but not necessarily deep explanation of how cultural assumptions and/or target audience influences design elements to achieve advertising objectives. Textual and/or supplemental evidence is used effectively.
Fair
Correctly identifies some elements of design. Able to explain to how cultural assumptions and/or target audience influence design elements to achieve advertising objectives to some extent. Textual and/or supplemental evidence might not always be used effectively.
Poor
Correctly identifies few elements of design. Explanation of how cultural assumptions/ target audience influence design elements to achieve advertising objectives is brief and may show some lack of understanding.
Inaccurate
Design elements may be overlooked. If present, they are not used analytically.
Comments
Organization
Points X 6
Excellent
All paragraphs are well organized and easy to understand. Each contains a sophisticated topic sentence and transitions. All sentences within the paragraph concisely and effectively work to support both the paragraph's and thesis's claims.
Good
Most ideas are thought out and organized for the reader. Each contains a topic sentence and transition, although some may seem formulaic. All sentences within the paragraph work to support both the paragraph's and thesis's claims.
Fair
Some ideas are thought out and organized for the reade, but more development may be needed. There is an effort to create topic sentences and transitions, although this might not always be consistent. There is some connection between thesis and paragraphs.
Poor
Ideas may be somewhat jumbled and hard to follow. Paragraphs may not begin with topic sentences nor end with transitions. There is not a clear connections between paragraphs and thesis.
Inaccurate
The paper may be unorganized, or one large chunk. Ideas are not effectively separated.
Comments
Language
Points X 4
Excellent
Accurate, sophisticated structures with varied and apt vocabulary. Parenthetical citation is always present when needed. Parenthetical and ending citation follow MLA style with no errors.
Good
Generally accurate structures with some variation in vocabulary.Parenthetical citation is always present when needed. Parenthetical and ending citation follow MLA style with few errors.
Fair
Somewhat inaccurate structures with little variation in vocabulary.
Parenthetical citation may not always be present when needed. Parenthetical and ending citation follow MLA style but might contain some serious errors or omissions.
Poor
May contain inaccurate structures that impede readability with little variation in vocabulary.
Parenthetical citation may not always be present when needed. Parenthetical and ending citation follow MLA style but might contain serious errors or omissions.
Inaccurate
Readability may be seriously compromised by errors. Parenthetical and ending citation may be missing.
Comments
Sources
Points X 4
Excellent
Uses specific and thoughtfully chosen textual examples that are integrated seamlessly into original analysis. Uses at least two supplemental sources that are appropriately contextualized and also seamlessly integrated into appropriate points.
Good
Uses specific textual examples that are mostly well integrated into original analysis. Uses at least two supplemental sources and attempts to contextualize and integrate into appropriate points.
Fair
Additional or more specific textual examples may be needed. Evidence might not always be integrated into original analysis. Uses at least two supplemental sources but these might not always be appropriately contextualized or integrated into appropriate points.
Poor
Textual examples may be seriously lacking or too general to be convincing. Evidence might not always be integrated into original analysis. Does not use at least two supplemental sources or these might not always be appropriately contextualized or integrated into appropriate points.
Inaccurate
Textual and/or supplemental source evidence is lacking.
Comments
Subjects:
English
Types:
Writing
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