iRubric: Advertisement Analysis Rubric

Analysis of persuasive appeals is accurate and goes beyond the surface to cultural/social criticism. Discussion is thorough and insightful. Examples from the visual text provide a complete picture that sets the stage for the analysis. The analysis is supported by textual examples and at least two supplemental sources. Thesis makes an analytical claim that connects appeals, audience, and cultural criticism.

Analysis of persuasive appeals is accurate and attempts to go beyond the surface to cultural/social criticism. Discussion is thorough but may not completely convince. Examples from the visual text provide a complete picture that sets the stage for the analysis. The analysis is supported by textual examples and at least two supplemental sources. Thesis makes an analytical claim that connects appeals, audience, and cultural criticism, although perhaps needs more revision.

Analysis of persuasive appeals is somewhat accurate. Discussion is somewhat complete but might not scratch the surface, may seem mechanical. Thesis may not be missing appeals, audience, or criticism.

Analysis of appeals to lifestyle, ethos, pathos and logos show some misunderstanding. Discussion is brief. Thesis may not be sufficiently analytical.

Analysis of appeals to lifestyle, ethos, pathos and logos may be missing. Discussion is brief. Thesis may not be present or identifiable.

All paragraphs are well organized and easy to understand. Each contains a sophisticated topic sentence and transitions. All sentences within the paragraph concisely and effectively work to support both the paragraph's and thesis's claims.

Most ideas are thought out and organized for the reader. Each contains a topic sentence and transition, although some may seem formulaic. All sentences within the paragraph work to support both the paragraph's and thesis's claims.

Some ideas are thought out and organized for the reade, but more development may be needed. There is an effort to create topic sentences and transitions, although this might not always be consistent. There is some connection between thesis and paragraphs.

Ideas may be somewhat jumbled and hard to follow. Paragraphs may not begin with topic sentences nor end with transitions. There is not a clear connections between paragraphs and thesis.

The paper may be unorganized, or one large chunk. Ideas are not effectively separated.

Uses specific and thoughtfully chosen textual examples that are integrated seamlessly into original analysis. Uses at least two supplemental sources that are appropriately contextualized and also seamlessly integrated into appropriate points.

Uses specific textual examples that are mostly well integrated into original analysis. Uses at least two supplemental sources and attempts to contextualize and integrate into appropriate points.

Additional or more specific textual examples may be needed. Evidence might not always be integrated into original analysis. Uses at least two supplemental sources but these might not always be appropriately contextualized or integrated into appropriate points.

Textual examples may be seriously lacking or too general to be convincing. Evidence might not always be integrated into original analysis. Does not use at least two supplemental sources or these might not always be appropriately contextualized or integrated into appropriate points.

Textual and/or supplemental source evidence is lacking.