Lacking Control
15 pts
Minimal Control
19 pts
Sufficient Control
21 pts
Consistent Control
23 pts
Full command
25 pts
Print Advertisement must address all components and steps as described in Chapter 20 including a Headline, Illustration, Copy, Signature, and Slogan. It must also answer the who, what, when, where, and why questions.
Overall organiztion of the print advertisement is clear, and the color used is engaging for the product.
Controlling language to engage the reader. Persuasive in tone.
Control of sentence formation, usage and mechanics.