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iRubric: Spring 2009 324.01 Final Exam Sale brochure rubric

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Spring 2009 324.01 Final Exam Sale brochure Photo with Caption Evaluation Rubric Code: V2BAW7 By ryan1008 Ready to use Public Rubric Subject: Science Type: Project Grade Levels: Undergraduate

Photo Ad photo of assigned Sale Horse with Written Ad
	Excellent (N/A)	Good (N/A)	Fair (N/A)	poor (N/A)
Conformation The photo effectively communicates the quality of the assigned horse	Excellent Professional Quality Ad that is Print Ready	Good Good quality - may need better quality photo/or language.	Fair Photo, Headline or Information is weak or incorrect	poor photo, information, or Headline is omitted or totally fabricated
Style of Photo The composition effectively uses the Rule of Thirds. Horse is not photographed at "weird" angle	Excellent Excellent photo representation of assigned horse	Good Composition was off, creating a distorted image	Fair Image very distorted or blurry	poor Omitted, unidentifiable or wrong horse
Cropping Unimportant aspects of the photo have been cropped out.	Excellent Excellent	Good Horse was weirdly cropped to create odd effect	Fair image distorted or over cropped	poor Omitted
Background Special attention has been given to using a pleasing, not distracting, background.	Excellent Excellent Background Choice, horse stands out and is presented in an attractive fashion	Good Items in background are distracting	Fair Background makes photo of horse bleed into background or horse is overwhelmed by background	poor Background is too distracting, horse is in background
Headline Includes a clever title that is verbally linked to the photo.	Excellent Title evokes readers interest	Good Title is factual and informative	Fair Title is Random and does not apply	poor Title Omitted or Fabricated
Identification Details regarding horses history and intended use are clearly stated	Excellent Information is concise factual and makes sense chronologically	Good Information is somewhat biased or is presented in unusual order	Fair Information is neither factual or unbiased. Information may be misleading or imply horse's capabilities are more than they truly are	poor Omitted, or fabricated
Secondary Info Adds info that is not obvious from photo.	Excellent Pertinent information is supplied	Good Pertinent information is partially supplied	Fair Information is incorrect	poor Omitted or Fabricated information
Tone Seller portrays horse in positive light. Horse is marketed as a viable sales project	Excellent Ad is written to market horse in a positive and factual fashion. Horse is portrayed making strong notations of all positive aspect of the horse	Good Ad is fairly positive, horse's strengths are listed	Fair Horse is portrayed either negatively or as a poor prospect	poor Omitted or incorrect information
Overall Presentation Student was able to evoke interest in assigned project. Effort is Obvious	Excellent Student was engaged in project and the resulting Ad is of Professional Quality	Good Student was engaged in project and Ad is of Good quality	Fair Student omitted key areas of information, and overall presentation was weak	poor omitted information, fabricated information, none submitted.

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