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Business Plan Grading Rubric 
Business Plan Grading Rubric - Small Business Management
Grading Rubric for Ag Plan
Rubric Code: V24B867
By devonlane
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Business Plan Capstone Project
100 %
  Excellent

5 pts

Good

4 pts

Fair

3 pts

Poor

2 pts

Title Page and Table of Contents
10 pts

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations. Completed all content for this area.
Good

Above Expectations.
Completed most content.
Fair

Meets Expectations
Missing most content.
Poor

Does not meet expectations
Missed Title Page or Table of Contents.
Executive Summary, Mission, Values
15 pts

Convinces reader that business is sound and has opportunity for success.
Mission and Values are sound for the type of business.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Company and Product/Service Desc.
10 pts

Basic Description
Business Product or Service
Legal structure
Location & Facilities
Business History
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Market Research
10 pts

Identify Market Segments
Customer and Competitor Analysis, SWOT
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Marketing and Sales Plan
10 pts

Product, Price, Place, Promotion--Business card or advertisement
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Financial Plan
10 pts

Start-up Costs
Balance Sheet
Cash Flow Statement
Capital Request
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Additional Details
15 pts

Risk Management
Licenses, Permits, Regulations, Human Resources Needs
Excellent

Meets or Exceeds Highest Expectations
Good

Above Expectations
Fair

Meets Expectations
Poor

Does not meet expectations
Report Mechanics
10 pts

Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Excellent

Meets or Exceeds Highest Expectations
Met all requirements
of report mechanics.
Good

Above Expectations
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations
More than 5 errors.
Poor

Does not meet expectations
Did not meet any requirements of report mechanics. Many errors.
Creativity
10 pts

Keeps the reader's attention
Helps make plan visually attractive to reader.
Excellent

Meets or Exceeds Highest Expectations
Completed the business plan and added details that make the plan shine.
Good

Above Expectations
Completed business plan.
Fair

Meets Expectations
met most requirements of business plan.
Poor

Does not meet expectations
Didn't complete business plan.



Keywords:
  • Small Business Association Business Plan Template Grading Rubric

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