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iRubric: Story Board for TV Commercial Rubric

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Story Board for TV Commercial Rubric 
Introduction To Business: Storyboard Rubric-TV Commercial
Rubric Code: V246B52
By jberendsen
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Storyboard Rubric
  Excellent

10 pts

Good

9 pts

Fair

8 pts

Poor

7 pts

Total Score

(N/A)

Storyboard Content
10 pts

Excellent

The project includes 6-8 complete storyboards. There is a setup, confrontation and resolution, relatable situations, emotional appeal, unique selling proposition, visuals & dialog.
Good

The project includes less than 6 complete storyboards. One of the following may be missing: Setup, confrontation, resolution, relatable situations, emotional appeal, unique selling proposition, visuals & dialog.
Fair

Two to three of the following may be missing: Setup, confrontation, resolution, relatable situations, emotional appeal, unique selling proposition, visuals & dialog.
Poor

Four or more of the following may be missing: Setup, confrontation, resolution, relatable situations, emotional appeal, unique selling proposition, visuals & dialog.
Total Score

Points earned: ________ / 10
Story Elements
10 pts

Excellent

The project has an Opening Shot, Action/Dialog, Target Market Considerations, Sound Effects, a Call to Action and a Closing shot.
Good

The project is missing one of the following: an Opening Shot, Action/Dialog, Target Market Considerations, Sound Effects, a Call to Action and a Closing shot.
Fair

The project is missing two or three of the following: an Opening Shot, Action/Dialog, Target Market Considerations, Sound Effects, a Call to Action and a Closing shot.
Poor

The project is missing four or more of the following: an Opening Shot, Action/Dialog, Target Market Considerations, Sound Effects, a Call to Action and a Closing shot.
Total Score

Points earned: ________ / 10
Visual Elements
10 pts

Excellent

All pictures demonstrate effort and are eye-catching and clearly communicate visually the components of the elements of the narrative depicted in panel.
Good

Most pictures show effort and clearly communicate the components of the elements present in the story. It is evident that time was put into the storyboard and presentation.
Fair

Many pictures appear rushed or are uninteresting. It is evident that the work was rushed.
Poor

The overall appearance of the storyboard is rushed. Work is done with little effort, quality is poor. Work is incomplete.
Total Score

Points earned: ________ / 10






______________________
Dialog Box
5 pts

EACH SLIDE
Excellent

Each slide is titled as indicated in the directions. The dialog box indicates what is happening in the scene as well as any sounds/voice-overs. The USP and Call to Action are indicated in the dialog boxes where they occur.
Good

One slide may be missing a title or one of the following is missing from the dialog boxes: what is happening in the scene, any sounds/voice-overs, the USP or Call to Action.
Fair

Two or three slides may be missing a title or two or three of the following is missing from the dialog boxes: what is happening in the scene, any sounds/voice-overs, the USP or Call to Action.
Poor

Four slides may be missing a title or four of the following is missing from the dialog boxes: what is happening in the scene, any sounds/voice-overs, the USP or Call to Action.
Total Score

Points earned:
________ / 10
Technique and Creativity
10 pts

Excellent

The ad uses one or more of the techniques from the handout, it flows well, uses appropriate tone for the target audience, meets the goal of the advertisement and shows elements of creativity.
Good

The technique used may not be evident or tone may not quite be suitable for target audience. Goal may be unclear or creativity may be somewhat lacking.
Fair

The ad does not use one of the techniques from the handout, but has suitable tone for the target audience. The ad may look rushed and/or not be creative.
Poor

The ad does not use a technique from the handout, tone is wrong for the target audience. Ad shows little effort and/or creativity.
Total Score

Points earned:
________ / 10




FINAL GRADE:



Keywords:
  • Narrative, storyboard



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