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iRubric: Persuasive Print Ad Rubric

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Persuasive Print Ad Rubric Persuasive Print Ad Rubric This rubric assesses the persuasion techniques in a print ad of a unique product created by the group. Students had to use their notes and a variety of strategies to execute this project. Students are encouraged to use to graphic arts software and other methods to achieve a quality product. Rubric Code: UXX4436 By love2teachya Draft Public Rubric Subject: Communication Type: Project Grade Levels: 9-12

Persuasive Print Ad Enter rubric description
	Ineffective 1 pts	In Flight 2 pts	Intergalactic 3 pts
Product Image What the product looks like.	Ineffective No attempt has been made to create a picture of the product on the ad; neither has name been included in the ad.	In Flight There is only the name of the product but no attempt made to create a picture of the product.	Intergalactic Students have included - to the best of their ability - a picture of the product and the product name is also included.
Copy Printed text in advertisement.	Ineffective There is no (copy) information about the product, or persuasive language used.	In Flight There is copy, however no persuasive language has been used.	Intergalactic There is both information about the product given and persuasive language used to appeal to the emotions of the reader.
Slogan Memorable phrase used in an ad campaign that uses figurative language.	Ineffective There is no slogan for the product.	In Flight There is a slogan, but no effort has been made to make it catchy and persuasive.	Intergalactic There is a slogan. It is both catchy and persuasive.
Persuasive Technique Includes several techniques explored in class and covered in the notes that are proven to get a select group of consumers to buy a product.	Ineffective There is no persuasive technique used.	In Flight There has been an attempt at using 1-2 persuasive technique, but it is not clear which one is is.	Intergalactic There is clearly 3-4 persuasive technique used - and used effectively.
Overall Appearance Professional Appearance	Ineffective Amateurish attempts were used to create the print ad.	In Flight Semi-professional effort employed and final product is visually appealing.	Intergalactic The ad looks like something straight out of a magazine. It is well designed and has an artistic flair that is quite captivating.