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iRubric: 2014 COM1102 Project #1: Design Brief rubric

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2014 COM1102 Project #1: Design Brief Creative Brief Write a design brief for a corporate branding contract. All major heading topics must be addressed; format must be consistent; presentation professional; free of spelling, grammar, and typographical errors. Rubric Code: UXW9B99 By jessekerpan Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: Undergraduate

Design Brief
	Two Thumbs Up 5 pts	Thumbs Up 4 pts	So So 3 pts	Thumbs Down 2 pts
Presentation	Two Thumbs Up Brief is well-organized, consistently formatted, and conforms to professional conventions.	Thumbs Up Brief is well-organized, consistently formatted with few errors, and exhibits understanding of professional conventions.	So So Brief may have organizational and/or formatting and/or convention errors.	Thumbs Down Brief is disorganized, improperly/inconsistently formatted, and/or does not conform to conventions.
Spelling/Grammar/Typography	Two Thumbs Up Spelling and grammar show correct usage.	Thumbs Up Under 3 minor spelling or grammar mistakes.	So So Some spelling or grammar mistakes, but majority of sentences are error-free. Spell check may have been used but work was not proofread.	Thumbs Down Majority of sentences have spelling/grammar errors. Obvious lack of spell check usage or proofreading.
Content	Two Thumbs Up Brief included clear objectives and goals for client. Strategy included well defined demographics and plan for achieving goal(s). Concept is unique, memorable approach of achieving goal with the strategy stated.	Thumbs Up Brief included objectives and goals for client. Strategy included some demographics and plan for achieving goal(s). Concept is an accepted approach of achieving goal with the strategy stated.	So So Brief includes some but not all elements, and has some detail. Objective and goals are present but not developed. Concept is vague.	Thumbs Down Brief is vague and not developed to the level required. Objective and goal(s) are basic. Demographics are not available or too generic. Concept not developed.