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iRubric: Written Proposal For the Sony Board of Directors rubric

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Written Proposal For the Sony Board of Directors 
Research the current video gaming market as well as various forms of advertisement and the different forms of media. Construct a proposal using 400 words or less for the Sony Board of Directors explaining how you as an advertiser for their company launch the advertising for their new Playstation 4 gaming system. Explain what audience and age group you would target and why. Also list what advertising strategies you would use and what forms of media would be your carriers. This proposal will be worth 60 points. Grammar, punctuation and spelling will be closely examined.
Rubric Code: UXACC8
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 9-12

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  Good

10 pts

Fair

5 pts

Poor

2 pts

Use of Research

Good

The research discovered was included and adequately discussed.
Fair

The research discovered was included but was not adequeately discussed.
Poor

The research discovered was not includeded and adequately discussed.
Written for the Audience

Good

This proposal was successfully written with the appropriate audience in mind.
Fair

This proposal was written with the appropriate audience in mind however it was not up to the writer's full potential.
Poor

This proposal was not written with the appropriate audience in mind.
Organization

Good

This proposal was well organized with the space allotted.
Fair

This proposal had some minor organizational issues.
Poor

This proposal had major organizational issues.
Effectiveness

Good

This proposal was persuasive and effective.
Fair

This proposal was somewhat persuasive but could have been better.
Poor

This purposal was not persuasive nor effective.
Spelling

Good

There were no spelling errors.
Fair

There were fewer than three spelling errors.
Poor

There were three or more spelling errors.
Punctuation & Grammatical Mechanics

Good

There were no grammatical errors.
Fair

There were fewer than five grammatical errors.
Poor

There were five or more grammatical errors.




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