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iRubric: Video Product Commercial rubric

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Video Product Commercial Video Project Template A Template Rubric to assess the Product Commercial Video Assignment. Rubric Code: UX9A9AW By jregensburg Ready to use Public Rubric Subject: Communication Type: Assessment Grade Levels: 9-12

Video ProductCommercial 95 - 100 Distinguished 90 - 94 Skilled 80 - 89 Proficient 70 - 79 Developing 65 - 69 Inadequate Below 65 Missing / Resubmit
	Missing/Below Expectations Below 65 0 pts	Inadequate 65-69 1 pts	Developing 70 - 79 2 pts	Proficient 80 - 89 3 pts	Skilled 90 - 94 4 pts	Distinguished 95 - 100 5 pts
ORGANIZATION: Folder Folder Created Appropriate Names Contains: - ALL Resource Files - ALL Project Files - ALL Final Exported/Rendered Movie Files	Missing/Below Expectations Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit	Inadequate Folder is MISSING or Named Incorrectly. Half or MORE of the Required Files are MISSING	Developing MISSING TWO of the Required Files	Proficient Missing ONE of the Required Files	Skilled Folder exists, and has an appropriate name for project. All of the Necessary Resources AND Final Completed Rendered Movies are saved correctly inside the project folder.	Distinguished In Addition: Contents of folder are meticulously Organized. Folder contains SubFolders. All file names are Descriptive and clearly identifiable. All files are named using a logical convention so they appear in sequential order.
REQUIREMENTS: Basic Elements - Opening Title - Minimum ONE Transition - Complete Credits - Logo / Self Branding - Goal Statement - Bibliography - Lyrics ( if Necessary) - Any Additional Instructor Required Elements - ALL in Correct Sequence	Missing/Below Expectations Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit	Inadequate Project is MISSING THREE or More of the Required Elements and/or THREE or More Required Components are Located Incorrectly in the Sequence of the Video.	Developing Project is MISSING TWO of the Required Elements and/or TWO Required Components are Located Incorrectly in the Sequence of the Video.	Proficient Project is MISSING ONE of the Required Elements and/or ONE Required Component is Located Incorrectly in the Sequence of the Video.	Skilled Project Includes ALL of the Required Elements, Located in the Correct Sequence within the Video	Distinguished In Addition: Student created New components that add Richness and Viewer appeal, And/Or so Enhanced One or Two of the Basic Elements so that they are a "Production within a Production" ( ie. Opening title sequence of a James Bond Movie )
ProductionContent: Time Time Production = Opening Scene to Beginning of Credits Required Original Video Footage = Total Secs	Missing/Below Expectations Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit	Inadequate Production was Over/Under by More than 10 seconds. Student was 10 or More seconds short of required original video.	Developing Production was Over/Under by 6-10 seconds. Student was 6-10 seconds short of required original video.	Proficient Production was Over/Under by 1-5 seconds. Student was 1-5 seconds short of required original video.	Skilled Production was Created to Exact Required Time Specifications. Students utilized the correct amount of Original Video Footage	Distinguished Production was made up entirely of Original Video Footage and/or where appropriate ( An EXACT Time NOT Required; ie 30sec Commercial ) went Above & Beyond time requirements to create a more comprehensive or In-Depth production
AUDIO: Levels	Missing/Below Expectations Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit	Inadequate Virtually ALL of the Audio in the video is Barely Audible & Difficult for the Listener to Understand due to poor Levels (db's), Pronunciation, Diction, or Speed	Developing Segments of the Audio within the video are Barely Audible & Difficult for the Listener to Understand due to poor Levels (db's), Pronunciation, Diction, or Speed	Proficient Most of the Audio within the video is Clearly Audible & Understandable to the Listener in Level (db's), Pronunciation, Diction, & Speed	Skilled ALL Audio within the video is Clearly Audible & Understandable to the Listener in Level (db's) Pronunciation, Diction, & Speed	Distinguished In Addition: There are Multiple Instances where several audio components Overlap and their decibel (db) levels have been adjusted to ensure the proper viewer experience as intended by the director.
AUDIO: Components Intro Background Exit	Missing/Below Expectations Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit	Inadequate Project has NO, Intro, Exit and/or Background Music AND/OR the chosen audio has NO relationship appropriate for the moment or the theme of the video.	Developing Project INCLUDES, Intro & Exit Music. Background Music/Sound is MISSING, Sporadic or " the same throughout the production " Not always appropriate for the moment &/or supporting the theme of the video.	Proficient Project INCLUDES, Intro & Exit Music, as well as appropriate Background Music/Sound that enhances the moment, &/or supports the theme of the video. Intro & Exit Audio DOES NOT 'Fade In' or 'Fade Out'.	Skilled Project INCLUDES, Intro & Exit Music that Fades in & Out Effectively, as well as appropriate Background Music/Sound throughout the production that enhances the moment, adds fullness, interest, emotion &/or supports the theme of the video.	Distinguished Additionally, Student created several Original GargaeBand Loops for specific Scenes and/or Created garageBand Audio for the entire Production
AUDIO: VoiceOver	Missing/Below Expectations Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit	Inadequate Project INCLUDES a Minimally Brief Monotone, Barely Audible or Understandable Voice Over.	Developing Video INCLUDES a Minimally Brief Monotone Voice Over.	Proficient Video INCLUDES Adequate Voice Over information, with Some Vocal Inflection.	Skilled Video INCLUDES, Enthusiastic Voice Over w/ Factual, Relevant Information intended to inform and/or persuade viewer.	Distinguished Voice Over Utilizes Multiple instances of Emphasis, Inflection & Enthusiasm throughout adding another dynamic compelling component to the video.
Backgrounds / Locations Prepare an Area	Missing/Below Expectations Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit	Inadequate Product was placed Amongst other non-related objects, was self-held, or held by another. Multiple Extraneous and/or Distracting objects are visible throughout the video.	Developing Product was placed on a Plain Surface ( Table, Desk, Floor, etc.. ) No Apparent attempt to create a Supportive Background. The Furniture may be Visible in the video.	Proficient A Plain Background ( Area Void of Everything or A Single Color/BackDrop ) has been Created/Prepared; Nothing Visual Supports the chosen product. There is evidence of ONE Visual Distraction or Extraneous objects.	Skilled A Background has been Created/Prepared and Includes Visual Elements that clearly supports the chosen product. There are NO Visual Distractions or Extraneous objects.	Distinguished In Addition: Multiple Settings/Backgrounds have been Created and clearly support the sale of the product, And/Or Video has been Shot in Multiple "Real" On-Location sites.
Dynamic Video Min 4 Distinct Pov's 1 Zoom In 1 Zoom Out	Missing/Below Expectations Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit	Inadequate There is ONLY ONE instance of Dynamic Video Evident during the 30 second production.	Developing Only Two Distinct & Clearly Identifiable Points of View are included in the video. Either the Zoom In or Zoom Out Requirement is MISSING.	Proficient Only Three Distinct & Clearly Identifiable Points of View are included in the video. Both the Zoom In & Zoom Out Requirements are Evident.	Skilled Four Distinct & Clearly Identifiable Points of View are included in the video. Both the Zoom In & Zoom Out Requirements are Evident.	Distinguished In Addition: the Entire video is Dynamic throughout, utilizing additional techniques not Required.
Video Effects Min of 2 Video Effects	Missing/Below Expectations Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit	Inadequate Production Contains only ONE Video Effect.	Developing Intentionally BLANK	Proficient Intentionally BLANK	Skilled The completed production contains the Required TWO Video Effects.	Distinguished In Addition: Student applied Multiple Video Effects to enhance multiple segments of their video production.
Effort	Missing/Below Expectations Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit	Inadequate According to the Evaluator the completed production Demonstrates Minimal Effort toward Excellence	Developing According to the Evaluator the completed production Demonstrates Average Effort toward Excellence	Proficient According to the Evaluator the completed production Demonstrates Effort toward Excellence	Skilled According to the Evaluator the completed production Demonstrates Considerate Effort toward Excellence	Distinguished According to the Evaluator the completed production Demonstrates Considerate Effort toward Excellence, as student attempted to achieve a Rubric Rating of 5 on more than 75% of the listed criteria

Keywords:

Video Assessment

Subjects:

Communication

Types:

Assessment

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