4 pts
3.5 pts
3 pts
2.5 pts
2 pts
1 pts
Output effectively meets goals of the project
Content appropriately addresses the intended target audience
All pieces show a cohesive tie to one another
Clear connection to theme throughout the material
Included all information required in project instructions
Appropriate font selection and application (including size, spacing, type, etc)
Effective use of font special effects (including drop cap, shadow, reverse type, watermark, etc)
Appropriate use of technology to enhance design and accomplish project goals (filters, layer styles, etc)
Effective use of margins, columns, and white space
Appropriate selection, placement, and manipulation of graphics.
Applied appropriate alignment, text wrapping, indenting, and bullets
Overall design impact is appealing and relates to target audience