10 pts
9 pts
8 pts
7 pts
Complete with Logo and business address, phone, fax, email and web adress. A Table of Contents should be included with all categories and page numbers.
Introduction Letter to your potential investor.
You must convince the reader that your business is sound and has opportunity for success. The executive summary highlights key points of the proposal.
Basic Description of Business Product or Service, mission and vision, the Tax Status and Legal structure, Location and Facilities. Your Financial Management Information will go in this section.
Identify Public Health Need, Market Segments, Customer and Competitor Analysis.
The 4Ps- Product, Price, Place, Promotion.
Organizational Structure (Organization chart), implementation plan, staffing, and job descriptions, professional competency/ethics
You must cite your sources in APA style. Should have at least Five or Six minimum.
Keeps the reader's attention, helps make plan visual, you must have a business card, an advertisement is optional.
Oral Presentation must be in the form of a Prezi or PowerPoint, with logo clearly identified. Slides should be a brief snapshot of your Business Plan. Presentation should be no more than 10 minutes.