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iRubric: Video: Goal Statement Assessment rubric

iRubric: Video: Goal Statement Assessment rubric

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Video: Goal Statement Assessment 
A Rubric used to Assess the Goal Statement written by students; as part of the Design Process for video productions.
Rubric Code: UX288C8
By jregensburg
Ready to use
Public Rubric
Subject: Communication  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric Goal Statement
95 - 100 Distinguished
90 - 94 Skilled
80 - 89 Proficient
65 - 79 Developing
Below 65 Inadequate
  Missing / Below Expectations

Missing / Below Expectations

0 pts

Inadequate

Below 65

1 pts

Developing

65-79

2 pts

Proficient

80-89

3 pts

Skilled

90-94

4 pts

Distinguished

95-100

5 pts

Target Audience

Demographics: A specific segment of a population having shared characteristics
Age
Economic Status
Employment / Occupation
Missing / Below Expectations

Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit
Inadequate

No Information about a Target Audience has been specified.
Developing

A General Target Audience has been Identified, However there are NO specifics or Additional Shared Characteristics.
Proficient

A Unique Target Audience has been Specifically Identified, including an Age Range, and a Minimum of ONE Additional Shared Characteristics.
Skilled

A Unique Target Audience has been Specifically Identified, including an Age Range, and a Minimum of TWO Additional Shared Characteristics.
Distinguished

A Unique Target Audience has been Specifically Identified, including an Age Range, and a Minimum of TWO Additional Shared Characteristics.
In Addition, Student utilized Research ( Saved & Submitted ) & Specific Data to support selection of Target Audience.
Message to Communicate

Ideal Outcome
Reason for being created
Missing / Below Expectations

Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit
Inadequate

There is NO reason given for the creation of the video. No attempts were made to communicate a specific message.
Developing

A general reason for the creation of the video is given, but needs clarification for full understanding. NO statement of the ideal outcome desired after the target audience has viewed the video is included.
Proficient

A general reason for the creation of the video is given, but may need some clarification for full understanding. A statement of the ideal outcome desired after the target audience has viewed the video is included but may be vague.
Skilled

The specific reason for the creation of the video is easily understandable and includes a statement of the ideal outcome desired after the target audience has viewed the video.
Distinguished

The specific reason for the creation of the video is easily understandable and includes a statement of the ideal outcome desired after the target audience has viewed the video.
In Addition, Student created and Conducted a Survey ( Saved & Submitted ) of selected members of the Target Audience ( Minimum of 5 ) to Ascertain Effectiveness & Clarity of Goal Statement Message & Desired Outcome
Specific Information

How & Why (steps) to accomplish
Specific Details
Missing / Below Expectations

Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit
Inadequate

There are NO statements on How ( or Why ) to accomplish the stated goal.
Developing

There is only ONE statement, which may or may not include specific details on How ( or Why ) to accomplish the stated goal.
Proficient

There are multiple statements, however not All include specific details on How ( or Why ) to accomplish the stated goal.
Skilled

There are multiple statements which include specific details on How ( or Why ) to accomplish the stated goal.
Distinguished

There are multiple statements which include specific details on How ( or Why ) to accomplish the stated goal.
In addition there are Alternative Choices or Procedures which could produce a video with very different Characteristics, while accomplishing the Same Goal.
Articulation

Exact
Concise
Positive Terms
NOT Ambiguous
Missing / Below Expectations

Missing or Below Expectations. Must Follow Instructions, Fulfill Requirements & ReSubmit
Inadequate

Text is elementary ie. " To Make a Video ", containing No Target Audience, Message to Communicate, &/Or Contains little or no useful Guidance or Attainable tasks.
Developing

Text is lacking descriptive specifics, is worded in the negative And/Or is ambiguous, meandering, verbose sentences AND/Or just a list of words or phrases.
Proficient

The text of the goal statement is written in Positive, Exact, Descriptive phrases, but needs to be more Specific & Detailed.
Skilled

The text of the goal statement is written in Positive, Exact, Specific, & Descriptive phrases, in an Easily Understood paragraph(s).
Distinguished

The text of the goal statement is written in Positive, Exact, Specific, & Descriptive phrases, in an Easily Understood paragraph(s).
In Addition, The final Goal statement was submitted to peers (3) or a Language Professional (1) for Review of Grammar and Writing Technique. Suggested changes and Revisions are submitted with Final Copy.




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