Missing / Below Expectations
0 pts
Below 65
1 pts
65-79
2 pts
80-89
3 pts
90-94
4 pts
95-100
5 pts
Demographics: A specific segment of a population having shared characteristics Age Economic Status Employment / Occupation
Ideal Outcome Reason for being created
How & Why (steps) to accomplish Specific Details
Exact Concise Positive Terms NOT Ambiguous