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iRubric: Persuasive Radio Commercial rubric
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Persuasive Radio Commercial
Persuasive Radio Commercial
Rubric Code:
UCX455
By
reddog32
Ready to use
Public Rubric
Subject:
Business
Type:
Presentation
Grade Levels:
9-12
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Desktop Mode
Mobile Mode
Persuasive Speech and Radio Ad
Excellent
4 pts
Good
3 pts
Fair
2 pts
Poor
1 pts
Introduction (beginning)
Excellent
Your introduction caught the attention of everyone in the audience. We can't wait to hear more!
Good
Your introduction caught the attention of most of your audience. We'll stick around to hear more.
Fair
Your introduction caught the attention of some of your audience. Some of us are still listening.
Poor
You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial
Excellent
You used 4 or more details that persuaded me to use your service that were tailored to the target audience.
Good
You used 3 details to convince me to use your product. I'm thinking seriously about using your service, but some details were not tailored to the target audience.
Fair
You used 1 or 2 details to convince me to use your product. I'm not quite convinced I want to spend my money on your service, little connection to target audience.
Poor
You only gave 1 detail to convince me to use your service and it wasn't related to the target audience.
Conclusion (ending)
Excellent
Your conclusion made me want to use your service and concisely summarized your pitch.
Good
Your conclusion made me consider using your service, but left me wanting more.
Fair
Your conclusion made me think about using your service, but I probably won't advertise with you.
Poor
Your conclusion made me decide that I definitely did not want to use your service or advertise with you.
Style of Presentation
Excellent
Your presentation was loud, clear, and enthusiastic. Great job!
Good
Your presentation was mostly loud, clear and enthusiastic. Good job!
Fair
Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.
Poor
Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.
Audience Analysis
Excellent
Your target audience was clearly identified.
Good
Your target audience was somewhat identified.
Fair
You mentioned an audience.
Poor
No indication who the target audience was.
Needs and Appeals
Excellent
Excellent use of needs and appeals, you clearly understand how to persuade an audience.
Good
Good use of needs and appeals, could develop more.
Fair
Some use of needs and appeals, application of techniques needs more work.
Poor
No evidence of understanding of audience needs and appeals.
Subjects:
Business
Communication
English
Types:
Presentation
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