iRubric: DES324 Intermediate Illustrator rubric

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DES324 Intermediate Illustrator DES380 Advanced Illustrator Week 1: Assignment 1 – Logo Project (120 pts) Rubric Code: UBA73W By aprilbiss Ready to use Public Rubric Subject: Arts and Design Type: Assessment Grade Levels: Undergraduate

Guidelines • 4" x 4" document • 4 artboards • 1 logo each artboard • 2 business names each • One color + One Black and White variation • No gradients in Black and White variation • PDF file for submission
	Excellent 40 pts	Satisfactory 30 pts	Improvement Needed 20 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Guidelines 40 pts	Excellent Met all guidelines	Satisfactory Met most guidelines	Improvement Needed Met some guidelines	Unsatisfactory Met few guidelines	Incomplete Did not complete.
5 Principles/Logo Logo(s) exemplifies all 5 principles of a successful logo to include: Simple, Memorable, Timeless, Versatile and Appropriate.
	Excellent 40 pts	Satisfactory 30 pts	Improvement Needed 20 pts	Unsatisfactory 10 pts	Incomplete 0 pts
5 Principles/Logo 40 pts	Excellent Logo(s) exemplifies all 5 principles of a successful logo to include: Simple, Memorable, Timeless, Versatile and Appropriate.	Satisfactory Logo(s) exemplifies some of the principles of a successful logo to include: Simple, Memorable, Timeless, Versatile and Appropriate.	Improvement Needed Logo(s) exemplifies few principles of a successful logo to include: Simple, Memorable, Timeless, Versatile and Appropriate.	Unsatisfactory Logo(s) fails to exemplify all 5 principles of a successful logo to include: Simple, Memorable, Timeless, Versatile and Appropriate.	Incomplete Did not complete.
Presentation Final presentation of each designed logo is displayed successfully on each art board. The logo is centered on the page and at a reasonable size.
	Excellent 40 pts	Satisfactory 30 pts	Improvement Needed 20 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Presentation 40 pts	Excellent Final presentation of each designed logo is displayed successfully on each art board. The logo is centered on the page and at a reasonable size.	Satisfactory Final presentation of each designed logo is displayed on each art board. The logo needs slight adjustment to be centered on the page and at a reasonable size.	Improvement Needed Final presentation of each designed logo is displayed on each art board, however needs adjustments. The logo is not centered on the page and is not at a reasonable size for presentation.	Unsatisfactory Final presentation of each designed logo is not displayed successfully on each art board. The logo is not centered on the page and is not at a reasonable size.	Incomplete Did not complete.