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iRubric: BUSINESS ADVERTISEMENT rubric
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BUSINESS ADVERTISEMENT
MAGAZINE ADVERTISEMENT
Students will create a business advertisement using persuasive details and emotional appeals, and effective advertising techniques; complete with logo and pertinent information. At least ONE strategy must be used. Follow same principles as the logo, and BS Card design fundamentals. Ad size is 8.5 x 11 or 11 x 8.5, 300 DPI. Photoshop/Indesign/Illustrator
Rubric Code:
UA2X73
By
tlovett65
Ready to use
Public Rubric
Subject:
Arts and Design
Type:
Project
Grade Levels:
9-12
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Business Advertisement
Excellent
25 pts
Good
15 pts
Fair
10 pts
Advertisement Solutions Strategy
Excellent
Slogan/Strategy relates directly to product; unique, easily remembered; encourages the reader to purchase the product right away! The ad is exciting. All pertinent information is present. One or more business strategies is present.
Good
Slogan/Strategy relates directly to product; somewhat unique, not easily remembered; Some pertinent information is present. At least ONE business strategies is present, could be much MORE persuasive.
Fair
Slogan/Strategy does not relate directly to product; somewhat unique, not easily remembered; pertinent information is present. NO business strategy is present.
Graphic/Images
Excellent
HIGHLY EFFECTIVE use of graphic(s)/Images is used to grab the reader's attention and quickly communicates the message effectively. ALL images relate directly to product and are clear.
Good
Graphic(s)/Images does not effectively communicate message effectively. Image relates to product but is pixelated.
Fair
Image does not relate to product and image is pixelated.
Use of FONTS, COLOR, Balance
Excellent
Excellent us of FONTS, COLOR was used that enhances the design and appeal of advertisement.
Good
Good us of FONTS, COLOR was used that somewhat enhances the design and appeal of advertisement. Does not take away from overall appearance. Not distracting to targeted audience.
Fair
Fair use of FONTS, COLOR was used but is distracting. Fonts or color does not enhance the design and appeal of advertisement, but is distracting to targeted audience.
OVERALL DESIGN/Page Layout
Excellent
Layout is excellent and simple with a well balanced and adequate amount of white space; excellent description of product; illustrations highly effective. Size is 8.5 x 11, 300 DPI
Good
Layout is good and simple with a balanced and adequate amount of white space; Good description of product and illustrations are effective. Size is 8.5 x 11, 300 DPI
Fair
Layout is fair and but without a balanced and adequate amount of white space; Fair description of product and illustrations are not as effective as they should be. Size is not 8.5 x 11. Wrong resolution.
Keywords:
magazine advertisement, adjectives
Subjects:
Arts and Design
English
Types:
Project
Assessment
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