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iRubric: Persuasive Radio Commercial rubric

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Persuasive Radio Commercial Persuasive Radio Commercial Rubric Code: U936X8 By MMamas Ready to use Public Rubric Subject: Business Type: Presentation Grade Levels: 9-12

Persuasive Speech and Radio Ad
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
Introduction (beginning)	Excellent Your introduction caught the attention of everyone in the audience. We can't wait to hear more!	Good Your introduction caught the attention of most of your audience. We'll stick around to hear more.	Fair Your introduction caught the attention of some of your audience. Some of us are still listening.	Poor You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial	Excellent You used 4 or more details that persuaded me to use your service that were tailored to the target audience.	Good You used 3 details to convince me to use your product. I'm thinking seriously about using your service, but some details were not tailored to the target audience.	Fair You used 1 or 2 details to convince me to use your product. I'm not quite convinced I want to spend my money on your service, little connection to target audience.	Poor You only gave 1 detail to convince me to use your service and it wasn't related to the target audience.
Conclusion (ending)	Excellent Your conclusion made me want to use your service and concisely summarized your pitch.	Good Your conclusion made me consider using your service, but left me wanting more.	Fair Your conclusion made me think about using your service, but I probably won't advertise with you.	Poor Your conclusion made me decide that I definitely did not want to use your service or advertise with you.
Style of Presentation	Excellent Your presentation was loud, clear, and enthusiastic. Great job!	Good Your presentation was mostly loud, clear and enthusiastic. Good job!	Fair Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.	Poor Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.
Audience Analysis	Excellent Your target audience was clearly identified.	Good Your target audience was somewhat identified.	Fair You mentioned an audience.	Poor No indication who the target audience was.
Needs and Appeals	Excellent Excellent use of needs and appeals, you clearly understand how to persuade an audience.	Good Good use of needs and appeals, could develop more.	Fair Some use of needs and appeals, application of techniques needs more work.	Poor No evidence of understanding of audience needs and appeals.

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