- Username
- Password
forgot?

iRubric: TV Commercial rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
TV Commercial TV Commercial Rubric Code: U8CB48 By JHen10 Ready to use Public Rubric Subject: English Type: Project Grade Levels: (none)

Miss Henry's Intro Lit 11
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Organization	Poor Audience cannot understand presentation because there is no sequence of information.	Fair Audience has difficulty following presentation because student's events are not in sequence.	Good Student presents information in logical sequence which audience can follow.	Excellent Student presents information in logical, interesting sequence which audience can follow.
Content	Poor Content is weak. Facts are inaccurate. Student should have had more fact in commercial. Student is unaware of target audience and presents a commercial that is irrelevant or unappealing.	Fair Student is uncomfortable with information. Student does not understand the content. Student is unaware of target audience.	Good Student is at ease with content. There is an easy flow within the message. Student is are aware of their target audience but falls short of being appealing.	Excellent Student demonstrates full knowledge of what their product can do and offer to their clients. Student appeals to target audience.
Volume and Clarity	Poor Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear.	Fair Student's voice is too low. Student incorrectly pronounces terms. Audience members have difficulty hearing.	Good Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort.	Excellent Student uses a clear voice and correct, precise pronunciation of terms. Student is enthusiastic. All viewing audience can hear without effort.
Slogan or logo	Poor No use of slogan or logo.	Fair Student uses a logo or slogan that is not relevant to the product.	Good Student presents a logo or slogan that is suitable for their product and target audience.	Excellent Excellent use of a slogan or logo. Very creative and targets audience.