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iRubric: TV Commercial rubric
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TV Commercial
TV Commercial
Rubric Code:
U8CB48
By
JHen10
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
(none)
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Miss Henry's Intro Lit 11
Poor
1 pts
Fair
2 pts
Good
3 pts
Excellent
4 pts
Organization
Poor
Audience cannot understand presentation because there is no sequence of information.
Fair
Audience has difficulty following presentation because student's events are not in sequence.
Good
Student presents information in logical sequence which audience can follow.
Excellent
Student presents information in logical, interesting sequence which audience can follow.
Content
Poor
Content is weak. Facts are inaccurate. Student should have had more fact in commercial.
Student is unaware of target audience and presents a commercial that is irrelevant or unappealing.
Fair
Student is uncomfortable with information.
Student does not understand the content.
Student is unaware of target audience.
Good
Student is at ease with content. There is an easy flow within the message.
Student is are aware of their target audience but falls short of being appealing.
Excellent
Student demonstrates full knowledge of what their product can do and offer to their clients.
Student appeals to target audience.
Volume and Clarity
Poor
Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear.
Fair
Student's voice is too low.
Student incorrectly pronounces terms.
Audience members have difficulty hearing.
Good
Student's voice is clear.
Student pronounces most words correctly.
Most audience members can hear with little effort.
Excellent
Student uses a clear voice and correct, precise pronunciation of terms.
Student is enthusiastic.
All viewing audience can hear without effort.
Slogan or logo
Poor
No use of slogan or logo.
Fair
Student uses a logo or slogan that is not relevant to the product.
Good
Student presents a logo or slogan that is suitable for their product and target audience.
Excellent
Excellent use of a slogan or logo. Very creative and targets audience.
Subjects:
Business
English
Health
Music
Psychology
Science
(General)
Types:
Project
Presentation
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