iRubric: Original "Common Craft" Production rubric

There is no evidence of organization or clarity. Audience has no idea the topic or what the point of the video was.

Organization and clarity needs some work. Video is confusing and leaves the audience confused.

Organized and clear. Segment could have covered more information.

Very well organized and clear. Segment is long enough to cover enough of the topic. There is a clear introduction and summarizing conclusion.

Voice incomprehensible.
Pronunciation makes speech unintelligible.

Voice is hard to hear. Pronunciation makes audio hard to understand. Vocabulary is incorrect (too informal, non-related to the topic).

Voice isn't very clear. Some errors in pronunciation. Vocabulary is limited or unsuitable for the topic.

Voice is clear. Words are well pronounced. Vocabulary is appropriate according to topic.

The video has no order and is not produced well. There is no creativity and it is clear that the students were unclear on the method to creating the project.

The final product is not creative and contains very little to make the presentation entertaining to watch. The pauses are distracting.

The final product contains graphics and a reasonably enthusiastic tone. There are few gaps in the flow but they do not distract from the main idea of the videos.

Students created a creative project using interesting graphics and enthusiastic tone. The video flows well and there are no awkward gaps or pauses.