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Rhetorical Analysis
Rhetorical Analysis
Small group project, ad analysis, English 111
Rubric Code:
U62375
By
rellingrw
Ready to use
Public Rubric
Subject:
English
Type:
Presentation
Grade Levels:
(none)
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Criteria
Exceptional
(N/A)
OK
(N/A)
Back to the drawing board
(N/A)
The Ad
Exceptional
We know everything about the ad: the content of the ad, how it uses the rhetorical appeals, the context of the ad or the forces that have shaped it, the audience the ad is aimed at, who created it, and when and where the ad ran. In addition, the information is presented skillfully and fluently.
OK
Most of the information is presented. The delivery is organized and audible. The visual presentation is clear.
Back to the drawing board
Some essential information is either missing, or garbled in the presentation.
The Context
Exceptional
The speaker or group has explalined the context for the ad. We understand the forces that shaped the ad.
OK
We understand either the ad campaign, or how the competitors have created their ads, or how the company that has created the subject ad has changed over time. However, we don't have all three categories of information
Back to the drawing board
We don't have a clear understanding of the forces that shape the ad.
Presentation
Exceptional
The visual presentation was engaging, clear, and composed well. The group spoke clearly, and loudly enough to be heard easily. The presentation flowed easily, and without technical problems.
OK
Either the power point was confusing or hard to read, or we couldn't hear what the group was saying. Perhaps the group was disorganized in its presentation. Some aspect of the presentation didn't come off well.
Back to the drawing board
Several aspects of the presentation do not work well.
Citation/identification
Exceptional
The material presented is appropriately identifed and attributed.
OK
We don't have all the information for the attribution.
Back to the drawing board
The citation is lacking essential pieces of information.
Subjects:
English
Types:
Presentation
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